Publishers are treating Instagram Stories like episodic TV

[Digiday Daily] Publishers such as Bustle, The Infatuation and GQ are [producing episodic series for Instagram Stories]( and selling advertisers on these shows in the same way that TV networks pitch their programs. As Conde Nast tries to figure out a sustainable business model, three of its top digital executives have [departed the company](. Publishers in the U.K. are [meeting with GroupM]( to get clarity on the agency group's data protection contract that it wants them to sign ahead of the enforcement of the General Data Protection Regulation. "The last thing we want to do is contribute to [Amazon's] success." Amazon's ad platform is already popular, but some retailers [refuse to advertise]( on it. [From Glossy](: Livestreamed shopping shows, described as "QVC on steroids," are on the rise in China. The role of the CMO is evolving past the point of orchestrating marketing deals. CMOs now are being asked to build tech stacks, source data, and structure media buy contracts. At the Digiday Programmatic Marketing Summit, hear how CMOs are conceiving of their new roles. [Reserve your spot in New Orleans today](.   [Publishers are treating Instagram Stories like episodic TV]( Tim Peterson Bustle, Curbed, GQ and The Infatuation are producing episodic series for Instagram Stories that can be programmed — and pitched to brands — like TV shows. [Conde Nast's digital leadership ranks thin with recent exec departures]( Lucia Moses The departures come at a particularly challenging time for the embattled prestige magazine publisher. Advertisement   [Why AI and predictive content creation is the media industry's hail mary and how brands can take advantage]( Sponsored Content Cultura Colectiva It may have once been enough for companies to stay ahead of the curve and deliver on promises to brand partners by relying on audience insight, technological innovation, or adaptive social media practices. But in today's media landscape, success requires all of the above. Sponsored by Cultura Colectiva. [UK publishers are banding together to get clarity on GroupM's GDPR policy]( Jessica Davies “We won't be endorsing actions that have the potential to contravene the legal position of GDPR and further undermine consumer confidence.” ['We are competing against them': Some retailers are averse to advertising on Amazon]( Ilyse Liffreing Retailers that see themselves as direct competitors to Amazon don’t want to give the e-commerce giant even a small fraction of their ad spends. [Master mobile measurement to transform customer relationships]( Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. [Infographic: Surviving the brand safety crisis]( Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. Advertisement     [Careers Title](   April 9, 2018 [Manager, Industry Relations]( U.S. Travel Association Washington, D.C.   April 9, 2018 [Client Solutions/ Business Development Manager]( House of Kaizen New York, NY   April 9, 2018 [Data Analyst]( Axios New York, NY     [ALL CAREERS](     [Events Title]   April 11 - 13, 2018 [Digiday AI Marketing Summit]( Santa Barbara, CA   EARLY DEADLINE: April 13, 2018 [Digiday Marketing and Advertising Awards Europe](   April 19, 2018 [Digiday Hot Topic: Remaking Retail]( Sydney, Australia     [ALL EVENTS](   [Digiday Media]( 26 Mercer Street, 4th Floor New York, NY 10013 Did someone forward you this email? [You can subscribe for yourself here](. If you believe this has been sent to you in error, you can [unsubscribe here]( [View in your browser](