YouTube TV eyes new linear channels from digital publishers

[Digiday Daily] Digital publishers including Cheddar, Tastemade and The Young Turks Network will be among the first digital-first media companies to [offer channels on YouTube TV](. "There's still so much gray area": Facebook is eliminating advertisers' remaining option for using third-party data to target ads through the platform, but [loopholes remain](, as well as questions about what data will still be available after the crackdown. From Glossy: Sephora's digital and physical retail teams merged in October. [Here's why](. Nick Ascheim, svp of NBC News Digital, argues that to succeed today, publishers must [shift their focus from scale to loyalty]( and engagement. In case you missed it: Time Out CEO Julio Bruno talks about the company's approach to profitability, why its print magazines remain important and more on the [latest Digiday Podcas](t. The finalists for the Digiday Content Marketing Awards have been announced. [Edelman leads with 8 nominations](.   [YouTube TV eyes new linear channels from digital publishers]( Sahil Patel Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube’s live TV service, sources say. [Facebook will remove advertisers' other third-party data option, but loopholes, questions remain]( Tim Peterson Facebook's plan to curb what outside data advertisers can use to target people with ads on Facebook is raising all sorts of questions. Advertisement   [The ABCs of people-based testing]( Sponsored Content Thunder Marketers are starting to test ads using methods such as impression-based creative rotation testing, cookie-based testing and people-based testing, but are doing so without a clear strategy. How do they know which tactic is actually working? More importantly, how do marketers know if the "right" ads are reaching the target audience? Get the guide. Sponsored by Thunder. [Why Sephora merged its digital and physical retail teams into one department]( Hilary Milnes Since the teams were combined, Sephora’s customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing. [Viewpoint: Loyalty, not view counts, should be publishers' new goal]( Lucia Moses The platforms can help publishers find loyal scale, but publishers need to prize quality content and not just big audiences, NBC News’ Nick Ascheim argues. [Master mobile measurement to transform customer relationships]( Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. [Infographic: Surviving the brand safety crisis]( Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. Advertisement     [Careers Title](   April 4, 2018 [Paid Social Planner/Buyer]( Stripes Agency Dallas, TX   April 2, 2018 [Senior Vice President, Digital]( Edelman New York, NY   April 2, 2018 [Advertising Operations Trafficker]( U.S. News & World Report New York, NY     [ALL CAREERS](     [Events Title]   EXTENDED DEADLINE: April 6, 2018 [Glossy Awards](   April 11 - 13, 2018 [Digiday AI Marketing Summit]( Santa Barbara, CA   EARLY DEADLINE: April 13, 2018 [Digiday Marketing and Advertising Awards Europe](     [ALL EVENTS](   [Digiday Media]( 26 Mercer Street, 4th Floor New York, NY 10013 Did someone forward you this email? [You can subscribe for yourself here](. If you believe this has been sent to you in error, you can [unsubscribe here]( [View in your browser](