Facebook's news feed change, how it affects advertisers and more

This month's top stories included Facebook's news feed change as well as its implications for both publishers and advertisers. Check out our top five stories and top piece of Digiday Research from the month of January.   [How Google AMP beat Facebook Instant Articles]( by Lucia Moses Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers.   [Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head]( by Max Willens For a recent installment of our Confessions series, in which we exchange anonymity for candor, we spoke to an audience development head at a midsize digital publisher that resisted the temptation to go all-in on Facebook products like Instant Articles and news feed videos.   [‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge]( by Seb Joseph If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. The social network is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers.   [‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes]( by Shareen Pathak The Facebook algorithm change that has publishers panicking may be good news for a certain group inside the industry: influencers and their followers. As Facebook decides to favor content from friends and family over posts from (certain) publishers, agency buyers are telling clients to focus more on influencer content.   [‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed]( by Lucia Moses The end is nigh. Facebook is planning a major change to its news feed that will decisively favor user content and effectively deprioritize publishers’ content, according to three publishers that have been briefed by the platform ahead of the move.   [[Digiday+ Content] Digiday Research: Agencies are struggling with demands for content]( by Mark Weiss The demand for advertising content has ballooned to a $10 billion market in the U.S. based on Forrester’s most recent report. Speaking on the importance of content, one anonymous source at a prior Digiday Content Marketing Summit said, “Content marketing isn’t a nice-to-have; it’s a must-have.” That pressure has been heaped onto agencies, and they are struggling to keep up.     [Digiday Media]( 26 Mercer Street, 4th Floor New York, NY 10013 [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser]( [Forward to a friend](