X is on the hunt for more ad dollars at its latest client council meeting

80 marketers showed up at X’s New York HQ for the session. September 18, 2024 [X is on the hunt for more ad dollars at its latest client council meeting]( 80 marketers [showed up at X’s New York HQ]( for the session. Additional coverage: - With phones charged and livers steeled, attendees [prepare to navigate]( a pixelated pandemonium. It can only mean one thing: DMEXCO is upon us. - As President Joe Biden's administration [takes aim at cheaper Chinese products]( by increasing tariffs, ad buyers hope the eventual ripple effects will be cheaper CPMs on Meta platforms. - This week’s Future of TV Briefing [looks at how free, ad-supported streaming]( TV channels are filling less of their available ad slots this year. - Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, [are considering]( the commercial impact of advertising in the summer Olympics. - When it comes to programmatic advertising on demand-side platforms, there's no denying that industry giants Google and The Trade Desk are the dominant players. But [according to a Digiday+ Research survey](, there's room for competition in the space, and industry members want that competition to come from Amazon. - Millions of users [still play blockchain games]( on a regular basis, making the Web3 community a potential gold mine for advertising looking to reach a young, technologically literate audience. Other things to know about - Time is running out to secure your seat at the Digiday Media Buying Summit, October 15-17 in Palm Springs. Don’t miss your chance to network with media buyers from Dentsu, Marriott and more. [Book your pass now—only nine spots remain](. - As political ad spending accelerates, [publishers are implementing strategies to prevent offensive ads or disinformation]( from spreading throughout their sites. Sponsored by The Media Trust. - As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in [how audiences interact with their favorite teams and athletes](. Sponsored by Nexxen. Top Stories Ivy Liu [Marketing on Platforms]( [X is on the hunt for more ad dollars at its latest client council meeting]( 80 marketers showed up at X’s New York HQ for the session. howdy! [Marketing on Platforms]( [DMEXCO Briefing: The who's who of ad tech gathers to prepare for the industry’s next big shift]( With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO is upon us. Advertisement [Sponsored by Quantcast]( [How advertisers are leveraging AI to combat signal loss]( Innovations in AI are paving the way for the tech to become the new norm for all advertisers running programmatic advertising. howdy! [Marketing on Platforms]( [Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs]( Among the Biden administration’s proposed crackdown on Chinese goods is an end to a trade loophole known as the de minimis exemption which allows foreign countries to sell goods directly to consumers without paying tariffs as long as it’s under $800 worth of goods. [Sponsored by GumGum]( [Strategically reassessing tech stacks provides marketers a golden opportunity amid industry shifts]( Following Oracle’s ad business shutdown, marketers need a reliable alternative. They’re empowered to refine data strategies and boost marketing effectiveness. howdy! [Business of TV]( [Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024]( This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year. Advertisement [Sponsored by Klaviyo]( [The engagement tactics resonating with e-commerce consumers]( In the current price-sensitive environment, a new survey shows consumers most value discounts, loyalty programs and product reviews. howdy! [Brands in Culture]( [Broadcasters and advertisers expected a lot from the Olympics — was it worth it?]( Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics. howdy! [The Programmatic Marketer]( [Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD's lead]( When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there’s room for competition in the space, and industry members want that competition to come from Amazon. 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