DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence

Evidence presented during the antitrust trial shows Google (internally) acknowledged publisher chagrin. September 13, 2024 [PRESENTED BY]( [DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence]( Evidence presented during the antitrust trial shows [Google (internally) acknowledged]( publisher chagrin. Additional coverage: - The creator economy is [booming with brands chasing viral trends]( to monetize cultural moments online. - Gamers have experienced film adaptations of games that show a genuine love for the source material — and [they’re hungry for more of that good stuff](. - Brandtech Group's AI company Pencil hopes a new [anti-bias feature can give clients more confidence]( in the tech. - Media buyer teams hope Google’s new tool, Trusted Execution Environments, will [unlock closely guarded budgets](, as marketers' reliance on first-party data grows. - Our most-read story this week: [‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system]( Other things to know about - Only seven spots remain to attend the Digiday Media Buying Summit, October 15-17 in Palm Springs. [Secure your passes now]( to explore the most pressing topics shaping media buying and to connect with leaders from Canvas, Marriott and more. - As political ad spending accelerates, publishers are [implementing strategies to prevent offensive ads or disinformation]( from spreading throughout their sites. Sponsored by The Media Trust. - CTV is advertisers’ foundation for effective reach, but [incorporating linear TV helps them reach those incremental viewers]( in the modern multichannel experience. Sponsored by Samsung Ads. Top Stories Ivy Liu [Google on Trial]( [DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence]( Evidence presented during the antitrust trial shows Google (internally) acknowledged publisher chagrin. SPONSORED BY [Logo]( [Virtual event: How marketers can level up engagement during fans’ free time]( [img]( Free time is vital to personal identity and allows consumers to explore their interests. According to Fandom’s 6th annual Inside Fandom report, more than 54% of free time is dedicated to entertainment and gaming. People’s “me time” is a key opportunity for brands to authentically engage with consumers in a way that resonates with their interests and values. Join this virtual event on September 18 at 1 p.m. ET/10 a.m. PT as Fandom experts unpack its latest report and discuss unique ways for brands to connect with entertainment and gaming audiences. [Register now]( howdy! [The Creator Economy]( [Trademarks, drinks and podcasts: How viral creators like 'Hawk Tuah Girl' stretch their 15 minutes of fame]( The creator economy is booming with brands chasing viral trends to monetize cultural moments online. [Sponsored by Amazon Ads]( [How DSPs with proven track records can help future-proof advertising strategies]( DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. howdy! [Gaming & Esports]( [Are moviegoers burning out on Hollywood's gaming adaptations?]( Gamers have experienced adaptations that show a genuine love for the source material — and they’re hungry for more of that good stuff. [Sponsored by Klaviyo]( [Brands are narrowing the influence gap of marketing activities on consumer behavior]( Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. howdy! [Generative AI]( [With AI bias still a sticking point for clients, agencies mix human and technical fixes]( Brandtech Group’s AI company Pencil hopes a new anti-bias feature can give clients more confidence in the tech. Advertisement [Sponsored by Celtra]( [The state of ad creative in 2024]( In this new survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. howdy! [Marketing on Platforms]( [Google debuts 'confidential matching,' a move to quell advertisers' concerns around data leakage]( Media buyer teams hope Trusted Execution Environments will unlock closely guarded budgets, as marketers’ reliance on first-party data grows. howdy! [Google on Trial]( [Google antitrust trial reveals the 'succeed at all costs' culture behind the pursuit of ad market domination]( If that sounds dramatic, the third day of its antitrust trial offers some compelling proof. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. 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