Google’s ad tech impact on publishers front and center during opening day of DOJ's antitrust trial

If someone’s loss is another’s gain, then Google owes publishers a fat check — or at the very least, an apology letter with interest. September 10, 2024 [PRESENTED BY]( [Google’s ad tech impact on publishers front and center during opening day of DOJ's antitrust trial]( If someone’s loss is another’s gain, then [Google owes publishers a fat check]( — or at the very least, an apology letter with interest. Read more coverage on the antitrust trial against Google’s ad tech: - From power play to courtroom drama, [we compiled a timeline]( of tumultuous turns to Google's ad tech trial. Do you have thoughts on the trial? [Consider taking our survey.]( Additional coverage: - To find out where different social platforms stand with publishers, Digiday+ Research surveyed publisher professionals on their social media usage and ad spend, and how social platforms play into their revenues and branding. [Here's how publishers think social platforms stack up.]( - At this year’s Roblox Developers Conference, [the platform’s burgeoning romance with brands and advertisers]( was on full display. - As AI-powered tools continue to flood the marketplace, baby registry brand [Babylist is shaping up auditing policies]( to ensure data security, stability and fairness. - The push for companies to walk away from DE&I comes amid softer consumer spending and earnings. [More in this Digiday+ Marketing Briefing.]( Other things to know about - The Digiday Publishing Summit is just around the corner, happening September 23-25 in Miami. [Secure your seat now]( to join top execs from Bloomberg Media, Disney and more as they tackle key issues shaping the future of publishing. - As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in [how audiences interact with their favorite teams and athletes](. Sponsored by Nexxen. - As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying – [bid shading has emerged as an advanced strategy](. Sponsored by Amazon Ads. Top Stories Ivy Liu [The Programmatic Publisher]( [Google’s ad tech impact on publishers front and center during opening day of DOJ's antitrust trial]( If someone’s loss is another’s gain, then Google owes publishers a fat check — or at the very least, an apology letter with interest. SPONSORED BY [Logo]( [Virtual event: How marketers can level up engagement during fans’ free time]( [img]( Free time is vital to personal identity and allows consumers to explore their interests. According to Fandom’s 6th annual Inside Fandom report, more than 54% of free time is dedicated to entertainment and gaming. People’s “me time” is a key opportunity for brands to authentically engage with consumers in a way that resonates with their interests and values. Join this virtual event on September 18 at 1 p.m. ET/10 a.m. PT as Fandom experts unpack its latest report and discuss unique ways for brands to connect with entertainment and gaming audiences. [Register now]( howdy! [Marketing on Platforms]( [From power play to courtroom drama: a timeline of tumultuous turns to Google's ad tech trial]( Google implores authorities to “let’s not break what’s working” as its hour of judgement nears closer. [Sponsored by The Media Trust]( [How AI is impacting political advertising]( Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools. howdy! [Publishing in the Platform Era]( [Digiday+ Research: How social platforms stack up for publishers]( To find out where different social platforms stand with publishers, Digiday+ Research surveyed publisher professionals on their social media usage and ad spend, and how social platforms play into their revenues and branding. [Sponsored by Klaviyo]( [The engagement tactics resonating with e-commerce consumers]( In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews. howdy! [Gaming & Esports]( [Here’s what marketers need to know about Roblox Developers Conference 2024]( RDC 2024 was chock-full of announcements spanning across just about every aspect of Roblox. Don’t worry — we sifted through them for you. Here are the most important updates for brands and marketers announced during this year’s Roblox Developers Conference. Advertisement [Sponsored by Celtra]( [How advertisers optimize data-driven creative]( As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. howdy! [Generative AI]( [How Babylist's chief growth officer Lee Anne Grant navigates the AI roadmap]( As AI-powered tools continue to flood the marketplace, baby registry brand Babylist is shaping up auditing policies to ensure data security, stability and fairness. howdy! [Brands in Culture]( [Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback]( The push for companies to walk away from DE&I comes amid softer consumer spending and earnings. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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