From 'Jedi Blue' to 'Banksy': What Google's code names reveal in the DOJ's landmark antitrust case

Court documents include colorful names for projects related to Google’s alleged dealings with advertisers, publishers and rivals. September 06, 2024 [From 'Jedi Blue' to 'Banksy': What Google's code names reveal in the DOJ's landmark antitrust case]( Court documents include [colorful names for projects related to Google’s alleged dealings]( with advertisers, publishers and rivals. Additional coverage: - Next week marks the beginning of one of the most pivotal antitrust trials in U.S. history — Google's antitrust trial. [Here's a rundown]( of the key points and potential implications. - The [memeification of movie marketing]( is underway. - Fortnite and Roblox are not the only gaming platforms that have [made their presence known at the US Open]( this week. - Marketers are at least a little skittish about their expensively made spots showing up next to political messages. Does that mean [they should steer clear of CTV]( until after election day? - Our most-read story this week: [The cases for and against the CMO role]( Editor's note: We want to know your thoughts ahead of the Google anti-trust trial. [Take our three-question survey.]( Other things to know about - With the Digiday Media Buying Summit just weeks away, [now is the time to secure your pass](. Join us from October 15-17 in Palm Springs for three days of networking and insightful sessions exploring retail media networks, automated buying and more. - As the media landscape continues to transform, the [synergy between sports and streaming platforms]( is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen. - CTV is advertisers’ foundation for effective reach, but [incorporating linear TV helps them reach those incremental viewers]( in the modern multichannel experience. Sponsored by Samsung Ads. Top Stories Ivy Liu [Content & Commerce]( [From 'Jedi Blue' to 'Banksy': What Google's code names reveal in the DOJ's landmark antitrust case]( Court documents include colorful names for projects related to Google’s alleged dealings with advertisers, publishers and rivals. howdy! [The Programmatic Marketer]( [The rundown: Why a landmark antitrust trial on Google's ad tech business could reshape the industry]( Next week marks the beginning of one of the most pivotal antitrust trials in U.S. history — Google’s antitrust trial. Here’s a rundown of the key points and potential implications. Advertisement [Sponsored by Klaviyo]( [The engagement tactics resonating with e-commerce consumers]( In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews. howdy! [Brands in Culture]( [Studios embrace 'creator and meme culture' as movies like Twisters, Beetlejuice Beetlejuice memeify marketing]( Roughly three quarters of younger consumers in the U.S. – Gen Z and millennials aged 15-43 – have decided to watch a movie following seeing “its online virality or memes about it,” per data from an August poll of over 1,600 consumers across the nation, per UTA IQ data. [Sponsored by Amazon Ads]( [How DSPs with proven track records can help future-proof advertising strategies]( DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. howdy! [Gaming & Esports]( [Why the US Open is building a tennis metaverse inside Roblox]( Fortnite and Roblox are not the only gaming platforms that have made their presence known at the US Open this week. The tournament’s gaming experience also featured two consoles loaded up with “Top Spin 2K25,” the premium console tennis game that launched earlier this year. Advertisement [Sponsored by Celtra]( [How advertisers optimize data-driven creative]( As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. howdy! [Business of TV]( [The cases for and against investing in CTV during the presidential election cycle]( Marketers are at least a little skittish about their expensively made spots showing up next to political messages. Does that mean they should steer clear of CTV until after election day? howdy! [Generative AI]( [Social media platforms fuel AI ad rush with new creative tools]( The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](