Amid a new CEO-hunt, is Criteo up for sale?

Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard. August 30, 2024 [Amid a new CEO-hunt, is Criteo up for sale?]( Armchair analysts [speculate on the next move]( of one of the biggest names on ad tech's chessboard. Additional coverage: - The PGA and soccer club Juventus are taking a more [progressive approach to creator-based marketing](. - Omnicom’s Doremus+Co, a 121-year-old agency that specializes in B2B work, will [become a division of Merkley and Partners](, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change. - Fifty years after Schoolhouse Rock introduced kids to “I'm Just a Bill,” Washington state has crafted a friendly new character to [educate state voters on the serious issue of election security](. - Stagwell agency Gale has quietly built out a 50 person team to [lead clients into the turbulent but potent waters]( of culture-riding across the social spectrum. - Our most-read story this week: [Over a year and a half later, Netflix still has a long road ahead to get advertisers on board]( Other things to know about - The clock is ticking—just weeks remain until the Digiday Publishing Summit, September 23-25 in Miami. [Secure your spot now]( to hear from leaders at NBC Universal, TIME and more as they delve into the most pressing issues in publishing. - Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — [the key is determining the optimal balance between them](. Sponsored by Samsung Ads. - As the media landscape continues to transform, the [synergy between sports and streaming platforms]( is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen. Top Stories [The Programmatic Marketer]( [Amid a new CEO-hunt, is Criteo up for sale?]( Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard. howdy! [The Creator Economy]( [After keeping them at arm’s length, sports brands are opening the door to creators]( The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing. Advertisement [Sponsored by The Media Trust]( [Publishers are putting plans in place for effective political ad monetization]( By establishing acceptable content thresholds and policies for the use of AI in political ads, publishers are taking steps to reduce risks while driving political ad revenue. howdy! [Agency Culture]( [Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners]( The move is part of ongoing consolidation throughout agencies and holding companies as holding companies look for ways to drive efficiencies and boost revenue. [Sponsored by Amazon Ads]( [How bid shading is improving campaign performance and increasing cost efficiency]( As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying – bid shading has emerged as an advanced strategy. howdy! [Advertising around Politics]( [Why Washington State is investing in a new kind of voter education campaign]( The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain the mail-in voting and how the process is safe, secure and transparent. Advertisement [Sponsored by Publishers Clearing House Media]( [Why brands and data providers are uniting to overcome signal loss]( Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. howdy! [Evolving Agencies]( [Gale immerses clients into social beyond just media buys — will it pay off?]( Historically known for CRM specialization, data-crunching and use of channels others have forgotten about (email, for example) to find business opportunities for its clients, Gale’s immersive social culture unit leverages all social elements in rapid turnaround fashion to launch clients’ new brands or expand them into new markets. howdy! [Generative AI]( [Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership]( Stagwell’s augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](