CMO Strategies: A playbook for marketing channels

How organizations are navigating rising channel costs and embracing platform diversification Recently, Digiday+ members have been exploring the latest installment of our CMO Strategies series, which breaks down where CMOs are investing. Experience a taste of this exclusive content below, and [subscribe]( for full access to all of our original research, weekly briefings, reports and guides, member events and more. [CMO Strategies: A playbook for marketing channels]( By Li Lu, research director To wrap up [Digiday+ Research’s 2024 CMO Strategies series](, we’re looking at some of its biggest trends and breaking down key findings from each report. The current state of marketing channels Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of marketing tactics and is influenced by distinct consumer and advertiser trends. Among the four channels, social media had the highest overall channel usage for paid ads, at a 97% usage rate among survey respondents. Display ads came in second place, with 75% of respondents saying that they use the channel for paid ads, an increase of 14 percentage points over last year. However, while the top two channels have taken up a large amount of marketers’ attention this year, retail media also saw an increase in adoption, from 40% in 2023 to 53% in 2024. [READ MORE]( What Industry Leaders are Reading This Week [Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle]( [How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024]( [Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing]( [Future of TV Briefing: 8 charts that sum up the state of streaming advertising]( Unlock unlimited access to stories and so much more when you [subscribe](. [Share]( [Tweet]( [Share]( [Forward]( Digiday Media 462 7th Ave Office 06-01 New York, NY 10018 You received this email because you're signed up to receive email from Digiday. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](