How IBM and the US Open are using Watson to create more AI-generated tennis content

Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team. August 27, 2024 [How IBM and the US Open are using Watson create more AI-generated tennis content]( The U.S. Tennis Association and IBM’s [new features include using generative AI]( to create real-time match reports and AI-generated long-form articles reviewed by USTA’s editorial team. Additional coverage: - [Time CEO Jessica Sibley joins the latest episode of the Digiday Podcast]( to talk about why she views Time’s B2B revenue strategy as the best path forward for growth, as well as other areas of revenue opportunity, including partnerships with AI technology companies. - Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out. [More in this Digiday+ Marketing Briefing.]( - To [wrap up Digiday+ Research's 2024 CMO Strategies series](, we're looking at some of its biggest trends and breaking down key findings from each report. - Verizon’s internship program has a lower acceptance rate than the Ivy Leagues — [here’s how its HR group runs it](. Other things to know about - Only a few weeks left until Retail Media Strategies on September 12 in NYC. Join us to explore the rise of retail media and connect with leaders from Microsoft, Banana Republic and more. [Register now to secure your spot](. - By establishing acceptable content thresholds and policies for the use of AI in political ads, [publishers are taking steps to reduce risks]( while driving political ad revenue. Sponsored by The Media Trust. - From Modern Retail: Retailers are increasingly making their audience and sales data available, [creating an opportunity for brands]( hungry for new consumer insights. Sponsored by Flywheel. Top Stories Ivy Liu [Generative AI]( [How IBM and the US Open are using Watson to create more AI-generated tennis content]( Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team. howdy! [Navigating Economic Instability]( [Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a 'very strong second half']( Time CEO Jessica Sibley joins the latest episode of the Digiday Podcast. Advertisement [Sponsored by Nexxen]( [How live sports drive audience engagement and advertiser interest]( Fans are willing to subscribe to multiple platforms to follow their favorite teams, making sports a critical tool for attracting and retaining viewers. howdy! [Marketing Briefing: Inside some of advertisers' challenges in the 2024 election cycle]( Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out. [Sponsored by Publishers Clearing House Media]( [How connectivity is helping brands future-proof their marketing]( To combat signal loss, brands are combining datasets, using data enrichment for additional insights. howdy! [Marketing on Platforms]( [CMO Strategies: A playbook for marketing channels]( To wrap up Digiday+ Research’s 2024 CMO Strategies series, we’re looking at some of its biggest trends and breaking down key findings from each report. Advertisement [Sponsored by Tatari]( [How direct connections between brands and publishers foster efficient collaboration]( Despite DSPs’ popularity, media buyers and sellers prefer direct connections for TV advertising and have built workflows that eliminate the need for a DSP. howdy! [Future of Work]( [Verizon’s internship program has a lower acceptance rate than the Ivy Leagues - here’s how its HR group runs it]( The program, helmed by Verizon CHRO Sam Hammock, allows interns access to group project and business unit work focused on gaining skills through real-world experience. howdy! [Marketing on Platforms]( [Over a year and a half later, Netflix still has a long road ahead to get advertisers on board]( Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](