Five key signs that Reddit is getting ready to launch its own search ads business

When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. August 21, 2024 [Five key signs that Reddit is getting ready to launch its own search ads business]( When it comes to building out a search ads business, Reddit [is staying tight-lipped](. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. Additional coverage: - This week’s Future of TV Briefing [takes a visual look]( at the state of streaming ads. - In an effort to make in-game ads more appealing to both publishers and marketers, both Adverty and AdInMo [are rolling out clickable in-game ad units]( in Q3 of 2024 — and they are informally teaming up to market the offering to potential buyers. - Five years into in-housing, paper company Georgia-Pacific [is balancing efficiency with experiments](. - From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle [highlights many of the themes]( marketers continue to address. Other things to know about - Connect with media buyers from HP, Dentsu, Marriott and more at the[ Digiday Media Buying Summit](, October 15-17 in Palm Springs. Expert led sessions will explore the challenges and opportunities shaping media buying and marketing. Register now — prices rise after September 3. - Despite DSPs’ popularity, [media buyers and sellers prefer direct connections for TV advertising]( and have built workflows that eliminate the need for a DSP. Sponsored by Tatari. - Programmatic teams are [leveraging advanced technology, transparent campaign measurement and strategic partnerships]( to optimize their CTV campaigns. Sponsored by Blockboard. Top Stories Ivy Liu [Marketing on Platforms]( [Five key signs that Reddit is getting ready to launch its own search ads business]( When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. howdy! [Business of TV]( [Future of TV Briefing: 8 charts that sum up the state of streaming advertising]( This week’s Future of TV Briefing takes a visual look at the state of streaming ads. Advertisement [Sponsored by Adstra]( [Effective targeting requires marketers to use a combination of methodologies]( Marketers are using deterministic and contextual targeting to combine signals related to an individual and the moment for optimal targeting. howdy! [Gaming & Esports]( [Teaming up to educate the market: A conversation with two in-game advertising CEOs]( In an effort to make in-game ads more appealing to both publishers and marketers, both Adverty and AdInMo are rolling out clickable in-game ad units in Q3 of 2024 — and they are informally teaming up to market the offering to potential buyers. [Sponsored by Disney Advertising]( [How brands are connecting with families through streaming TV]( In the modern fragmented landscape, aligning with content that has lasting appeal is even more critical for advertisers aiming to connect with families. howdy! [Audio Anywhere]( [Georgia-Pacific’s in-house media unit is doubling down on audio streaming]( Five years into in-housing, paper company Georgia-Pacific is balancing efficiency with experiments. Advertisement [Sponsored by Publishers Clearing House Media]( [How connectivity is helping brands future-proof their marketing]( To combat signal loss, brands are combining datasets, using data enrichment for additional insights. howdy! [Generative AI]( [What Gartner's 2024 digital ad hype cyle shows about marketing innovation and adoption]( From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address. howdy! [Generative AI]( [What Gartner's 2024 digital ad hype cyle shows about marketing innovation and adoption]( From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](