'There needs to be an AI clause': AI hype sparks influencer contract overhauls for name, image and likeness

Amid AI hype, influencers and content creators are taking a closer look at their contracts with brands. August 19, 2024 ['There needs to be an AI clause': AI hype sparks influencer contract overhauls for name, image and likeness]( Amid AI hype, influencers and content creators [are taking a closer look]( at their contracts with brands. Additional coverage: - In a fragmented media landscape, sports teams in the U.S. and U.K. [look to provide new space]( for sponsor brands. - As the Justice Department considers pursuing a breakup of the largest company in online advertising (aka Google), [Digiday readers share their views](. - Media agencies with clients investing in sports need to do a bit of rethinking on how to approach those investments. As a result they're developing new practices and opportunities to integrate with leagues and athletes. [More in this Digiday+ Media Buying Briefing.]( - Roughly 20,000 [Adidas NFT holders will each receive]( a unique avatar and profile picture, which the Adidas website describes as “a virtual identity you can represent and flex to your friends across different social platforms." Other things to know about - Secure your passes for the [Digiday Media Buying Summit](, October 15-17 in Palm Springs to connect with top leaders from HP, VaynerMedia, Gucci and more. Register by September 3 to save. - Despite DSPs’ popularity, [media buyers and sellers prefer direct connections for TV advertising]( and have built workflows that eliminate the need for a DSP. Sponsored by Tatari. - According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is [shifting to an outcomes-based direction](. Sponsored by Blockboard. Top Stories Ivy Liu [Generative AI]( ['There needs to be an AI clause': AI hype sparks influencer contract overhauls for name, image and likeness]( Amid AI hype, influencers and content creators are taking a closer look at their contracts with brands. howdy! [Brands in Culture]( [Manchester United’s back-of-shirt sponsor points to future of sports jersey placements]( In a fragmented media landscape, teams in the U.S. and U.K. look to provide new space for sponsor brands. Advertisement [Sponsored by Publishers Clearing House Media]( [How connectivity is helping brands future-proof their marketing]( To combat signal loss, brands are combining datasets, using data enrichment for additional insights. howdy! [Marketing on Platforms]( [Google is facing a potential breakup; what are the likely outcomes?]( As the Justice Department considers pursuing a breakup of the largest company in online advertising, Digiday readers share their views. [Sponsored by Adstra]( [Effective targeting requires marketers to use a combination of methodologies]( Marketers are using deterministic and contextual targeting to combine signals related to an individual and the moment for optimal targeting. howdy! [Strategizing for the Future]( [Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV]( Media agencies with clients investing in sports need to do a bit of rethinking on how to approach those investments. As a result they’re developing new practices and opportunities to integrate with leagues and athletes. Advertisement [Sponsored by Disney Advertising]( [Why audience’s streaming habits aren’t one-size-fits-all]( How people watch content changes when streaming solo versus as a family or within another community dynamic, giving advertisers numerous opportunities to engage viewers. howdy! [Gaming & Esports]( [How Adidas' avatar launch signals the brand's continued confidence in Web3]( Roughly 20,000 Adidas NFT holders will each receive a unique avatar and profile picture, which the Adidas website describes as “a virtual identity you can represent and flex to your friends across different social platforms.” howdy! [Gaming & Esports]( [How Adidas' avatar launch signals the brand's continued confidence in Web3]( Roughly 20,000 Adidas NFT holders will each receive a unique avatar and profile picture, which the Adidas website describes as “a virtual identity you can represent and flex to your friends across different social platforms.” [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](