As the presidential election approaches, where do influencers come in?

Influencers and creators were invited to both political parties’ national conventions, and the White House this week hosted a conference devoted to the creator economy. August 16, 2024 [As the presidential election approaches, where do influencers come in?]( [Influencers and creators were invited]( to both political parties' national conventions, and the White House this week hosted a conference devoted to the creator economy. Additional coverage: - Ad Net Zero [will now steer the Global Media Sustainability Framework](, backed by a strong coalition including Scope 3 and IAB Europe. - [Andrea Brimmer, CMO of financial app Ally](, has been supporting women’s sports for years with her brand’s marketing dollars. - Although ESL’s rebrand is to kick off a celebration of the company’s 25th anniversary, it's come alongside one of ESL’s biggest business deals in years — [its multi-year agreement to operate the Esports World Cup](, announced last week. - From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent the past year [looking for ways to break through]( the noise. But what does the volume of conversation look like for the masses on social media? - Our most-read story this week: [Criteo is holding M&A discussions with Skai to bolster its retail media play.]( Other things to know about - Time is running out—only ten spots remain for [Retail Media Strategies]( on September 12 in NYC. Don’t miss your chance to hear from leaders at Colgate, Mondelez International and Clinique on the game-changing trends shaping the future of retail media. - Join us for the [Digiday Publishing Summit]( taking place September 23-25 in Miami. Secure your pass to learn from executives at Axios, Bloomberg Media and more as they dive into the issues shaping publishing's future. - Brands can’t optimize their future spend without insight into their returns and are [exploring AI’s probabilistic capabilities for expanded reach](. Sponsored by Adstra. Top Stories Ivy Liu [The Creator Economy]( [As the presidential election approaches, where do influencers come in?]( Influencers and creators were invited to both political parties’ national conventions, and the White House this week hosted a conference devoted to the creator economy. howdy! [Marketing on Platforms]( [GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty]( Ad Net Zero will now steer the framework, backed by a strong coalition including Scope 3, and IAB Europe. Advertisement [Sponsored by Tatari]( [Why TV advertisers need specific tools to prevent costly fraud]( DSPs’ lack of transparency leaves room for a level of fraud, but CPMs are too high on TV to allow for this. howdy! [Strategizing for the Future]( [Q&A: Ally CMO Andrea Brimmer supported women's sports long before they got so popular]( Brimmer has been encouraged to see the spotlight women’s sports have enjoyed in the Paris Summer Olympics — from the gymnasts to the U.S. National Women’s Team in soccer, but she also believes there’s still room to grow. [Sponsored by Publishers Clearing House Media]( [Why brands and data providers are uniting to overcome signal loss]( Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. howdy! [Gaming & Esports]( [Why ESL is undergoing a 25th anniversary brand refresh]( Although ESL’s rebrand is to kick off a celebration of the company’s 25th anniversary, it’s come alongside one of ESL’s biggest business deals in years — its multi-year agreement to operate the Esports World Cup, announced last week. Advertisement [Sponsored by Blockboard]( [Q&A: How advertisers are unlocking the power of programmatic CTV]( Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. howdy! [Generative AI]( [AI Briefing: How tech companies are talking about AI on social media]( From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent the past year looking for ways to break through the noise. But what does the volume of conversation look like for the masses on social media? howdy! [Advertising around Politics]( [As political ad spend faucet opens, CTV media stands to be a major winner]( Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](