As political ad spend faucet opens, CTV media stands to be a major winner

Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. August 15, 2024 [As political ad spend faucet opens, CTV media stands to be a major winner]( Publishers, media agencies and ad tech vendors say political ad dollars are [flowing toward connected TV](. Additional coverage: - So far, so good for (some) publishers' bottom lines in 2024. [More in this Digiday+ Media Briefing.]( - Digiday did a deep dive to understand the source [behind those recent X user numbers](. - A [recent study that aims to shed light on AI]( and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings. - ICYMI August's top story so far: [Outbrain confirms Teads purchase in a $1 billion deal]( Other things to know about - Secure your passes for the [Digiday Media Buying Summit](, taking place October 15-17 in Palm Springs where we'll dive into the creator economy and connected TV with leaders from Marriott, Boathouse and more. Prices rise after September 2. - [Advertisers are leveraging technology to analyze real-time data]( on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters. Sponsored by Seedtag. - To combat signal loss, [brands are combining datasets](, using data enrichment for additional insights. Sponsored by Publishers Clearing House Media. Top Stories [Advertising around Politics]( [As political ad spend faucet opens, CTV media stands to be a major winner]( Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. howdy! [Beyond Ads]( [Media Briefing: Pubs Q2 earnings look rosy thanks to AI deals and an improved ad marketÂ]( So far, so good for (some) publishers’ bottom lines in 2024. Advertisement [Sponsored by Adstra]( [Effective targeting requires marketers to use a combination of methodologies]( Marketers are using deterministic and contextual targeting to combine signals related to an individual and the moment for optimal targeting. howdy! [Marketing on Platforms]( [The Rundown: What is Causeway Solutions?]( Digiday did a a deep dive to understand the source behind those recent X user numbers. [Sponsored by Disney Advertising]( [How brands are connecting with families through streaming TV]( In the modern fragmented landscape, aligning with content that has lasting appeal is even more critical for advertisers aiming to connect with families. howdy! [Generative AI]( [A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients]( The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public. Advertisement [Sponsored by Tatari]( [How direct connections between brands and publishers foster efficient collaboration]( Despite DSPs’ popularity, media buyers and sellers prefer direct connections for TV advertising and have built workflows that eliminate the need for a DSP. howdy! [Data Regulation]( [WTF is surveillance pricing?]( Why the rise of retail media networks and first-party data has caught the attention of the FTC. howdy! [The Programmatic Marketer]( [Criteo is holding M&A discussions with Skai to bolster its retail media play]( Investing hundreds of millions of dollars in the outfit, formerly known as Kenshoo, would enhance its turnaround strategy with new measurement capabilities. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](