WTF is surveillance pricing?

Why the rise of retail media networks and first-party data has caught the attention of the FTC. August 14, 2024 [WTF is surveillance pricing?]( In this explainer, we look at why the rise of retail media networks and first-party data has [caught the attention of the FTC](. Additional coverage: - [Criteo is in M&A talks with Skai](, a company formerly known as Kenshoo, with the negotiations potentially leading to a deal worth hundreds of millions of dollars, according to sources as the France-based outfit looks to position itself as a retail media specialist. - [This week’s Digiday+ Future of TV Briefing]( looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses. - The fundamental uncertainties that caused the gaming industry’s recent run of layoffs [were on full display during this quarter’s earnings calls](, both for endemic gaming companies and for the tech giants such as Netflix and Microsoft that hope to capture more gaming business. - As investment in influencers takes up a bigger share of marketing and media budgets, it's worth exploring the [differences among the several types of influencers]( that have emerged across different platforms — all the way from TikTok personalities to podcast hosts. Other things to know about - There are only nine spots left to attend the[ Digiday Publishing Summit]( taking place September 23-25 in Miami. Reserve your spot today to join industry leaders from Disney Advertising, Bloomberg Media and more as they explore the latest in media innovation. - DSPs’ lack of transparency leaves room for a level of fraud, but [CPMs are too high on TV to allow for this](. Sponsored by Tatari. - According to Blockboard CEO Matt Wasserlauf, [the conversation around programmatic CTV is shifting to an outcomes-based direction](. Sponsored by Blockboard. Top Stories Ivy Liu [Data Regulation]( [WTF is surveillance pricing?]( Why the rise of retail media networks and first-party data has caught the attention of the FTC. howdy! [The Programmatic Marketer]( [Criteo is holding M&A discussions with Skai to bolster its retail media play]( Investing hundreds of millions of dollars in the outfit, formerly known as Kenshoo, would enhance its turnaround strategy with new measurement capabilities. Advertisement [Sponsored by Publishers Clearing House Media]( [Why brands and data providers are collaborating to future-proof marketing strategies]( Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. howdy! [Business of TV]( [Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide]( This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses. [Sponsored by Adstra]( [Crosswalk solutions provide effective data management in a multi-ID landscape]( A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. howdy! [Gaming & Esports]( [Earnings wrap-up: A tumultuous time for the gaming industry]( The fundamental uncertainties that caused the gaming industry’s recent run of layoffs were on full display during this quarter’s earnings calls, both for endemic gaming companies and for the tech giants such as Netflix and Microsoft that hope to capture more gaming business. Advertisement [Sponsored by Disney Advertising]( [How advertisers are engaging different generations through streaming]( In an age marked by generational and geographical differences, streaming serves as a bridge — catalyzing conversations and new friendships through shared stories. howdy! [The Creator Economy]( [Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast]( As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts. howdy! [Marketing on Platforms]( [Lawsuits against GARM call into question the politics behind brand safety]( These GARM-related lawsuits are part of a broader political drama that could shift depending on the outcome of the U.S. presidential race. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](