Elon Musk's lawsuit shatters GARM, revealing Industry’s fracture and fear

Neither the World Federation of Advertisers, the ANA, WPP, Unilever, Mars, Orsted and more have yet to comment publicly on what many observers believe is a worrying turn of events — and they’re right in the thick of it. August 09, 2024 [Elon Musk’s lawsuit shatters GARM, revealing Industry’s fracture and fear]( Since Elon Musk snagged X, advertisers treated Musk’s tantrums as empty threats. Then he sued their top trade group, and suddenly, [the silence was deafening](. Additional coverage: - The Trade Desk’s [Jeff Green insists Google’s cookie U-turn]( is good for the open internet amid a chorus of “keep calm and carry on.” - Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to [make Uber take its foot off the gas]( anytime soon. - At this year’s Olympics, the [anime references have gone into overdrive](, and they are primarily coming from the athletes themselves. - Digitas' media chief [Megan Jones shared her thoughts]( on AI’s changes over the years, using data to bridge media and creative, and the need to move faster on cultural trends. - Industry insiders [have more questions about AI brand-safety tools]( including what works, what doesn’t and what advertisers are paying for. - Our most-read story this week: [X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever]( Other things to know about - Don't miss the [Digiday Media Buying Summit](, taking place from October 15-17 in Palm Springs. Discover the latest strategies and network with media buyers from Havas, Gucci, Marriott and many others. Your last chance to save is September 2. - Today is the final day to enter the [Greater Good Awards](. Submit by 11:59 p.m. PT to showcase your company’s impactful initiatives and for the opportunity to join the ranks of past winners, including Spectrum Reach, Mastercard and many others. - For any brand or agency working on voter-related ad campaigns, [testing early and often has become critical for well-performing political campaigns]( as the heaviest messaging season approaches. Sponsored by Digilant. Top Stories Ivy Liu [Brand Safety]( [Elon Musk's lawsuit shatters GARM, revealing Industry’s fracture and fear]( Neither the World Federation of Advertisers, the ANA, WPP, Unilever, Mars, Orsted and more have yet to comment publicly on what many observers believe is a worrying turn of events — and they’re right in the thick of it. howdy! [Life Beyond the Cookie]( [Amid uncertainties, Silicon Alley’s leading lights collectively shrug at Google's cookie news on earnings calls]( The Trade Desk’s Jeff Green insists Google’s cookie U-turn’ is good for the open internet’ amid a chorus of ‘keep calm and carry on.’ Advertisement [Sponsored by Tatari]( [Why DSPs end up at odds with TV advertising’s fractured landscape]( While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment. howdy! [Life Beyond the Cookie]( [Uber's $1 billion ad business expected to remain untouched amidst Google's third-party cookie fallout]( Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make Uber take its foot off the gas anytime soon. [Sponsored by Adstra]( [Advertising still largely relies on cookies, but the open market is a multi-ID space]( Less than 20% of bid requests on the open market have a single ID attached. So, whether cookies are deprecated or not, multi-ID strategies are crucial. howdy! [Gaming & Esports]( [Does anime's presence at the Paris Olympics signal the end of the jock-nerd divide?]( At this year’s Olympics, the anime references have gone into overdrive, and they are primarily coming from the athletes themselves. Advertisement [Sponsored by Publishers Clearing House Media]( [How partnerships are paving the road to data-driven advertising through connectivity]( In this new Q&A, PCH Media and Experian experts discuss why data providers are joining forces to help brands build effective marketing strategies. howdy! [Generative AI]( [Digitas' media chief Megan Jones on adapting to the speed of AI and social trends]( Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” explained Jones. howdy! [Brand Safety]( [AI Briefing: What transparency could look like for AI-powered brand safety tech]( Industry insiders have more questions about AI brand-safety tools including what works, what doesn’t and what advertisers are paying for. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](