What Google's third-party cookie left turn means for retail media's growth spurt

Google has made a U-turn, keeping its cookie in Chrome after all. Does retail media’s growth spurt continue? August 08, 2024 [What Google’s third-party cookie left turn means for retail media’s growth spurt]( Google has made a U-turn, keeping its cookie in Chrome after all. [Does retail media's growth spurt continue?]( Additional coverage: - As [relationships between athletes and brands evolve](, agencies working in sports marketing are also changing. - Over the past several months, beta tests of these tools revealed positive upticks in common KPIs. [More in this Digiday+ Media Briefing.]( - The expansion of one of the winningest competitive gaming teams into the agency business reflects the ongoing [rise of the esports industry’s holding company model](. - Hemispheres, United Airlines' on-flight magazine, is [ceasing its print product](, according to sources familiar with the matter. Other things to know about - Tomorrow is your last chance to enter the [Greater Good Awards](. Don't miss this opportunity to showcase how your company is making an impact in areas including Sustainability, Mental Health, Racial Equality and more. Enter by 11:59 p.m. PT to be considered. - Data providers and brands focus on enhanced data, interoperability and compliance to [combat the ongoing threat of signal loss](. Sponsored by Publishers Clearing House Media. - Modern TV advertising is all about convergent TV — a blend of linear, cable, streaming and online video — [but DSPs often can’t access linear inventory](. Sponsored by Tatari. Top Stories Ivy Liu [Life Beyond the Cookie]( [What Google's third-party cookie left turn means for retail media's growth spurt]( Google has made a U-turn, keeping its cookie in Chrome after all. Does retail media’s growth spurt continue? howdy! [The Creator Economy]( [As athletes embrace influencer work, 'a new breed of agency' emerges]( As relationships between athletes and brands evolve, agencies working in sports marketing are also changing. Advertisement [Sponsored by Blockboard]( [Q&A: How advertisers are optimizing CTV ad spend and measuring success]( According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction. howdy! [Beyond Ads]( [Media Briefing: News publishers' AI ad tools show positive lift, but still have to prove themselves]( Over the past several months, beta tests of these tools revealed positive upticks in common KPIs. [Sponsored by M7 Innovations]( [How AR is reshaping consumer behavior and engagement in 2024]( AR technology seamlessly integrates digital content with the physical world for memorable moments and highly engaging advertising that’s 30x more effective. One example is Pokémon GO, which blurs digital and physical experiences and sparks an audience's craving for more. howdy! [Gaming & Esports]( [Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming]( The expansion of one of the winningest competitive gaming teams into the agency business reflects the ongoing rise of the esports industry’s holding company model. In addition to G2, esports companies such as GameSquare and Enthusiast Gaming have actively worked to expand their appeal to marketers far beyond competitive gaming in recent years. Advertisement [Sponsored by Adstra]( [Crosswalk solutions provide effective data management in a multi-ID landscape]( A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. howdy! [Publishing in the Platform Era]( [United Airlines is sunsetting the print component of its magazine Hemispheres]( Already, the magazine’s website appears to be winding down. Its domain, hemispheresmag.com, now redirects to United’s website. howdy! [Marketing on Platforms]( [X takes legal action against advertisers to challenge media status quo]( The advertising industry, of course, finds this beef utterly ungrounded. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](