X takes legal action against advertisers to challenge media status quo

The advertising industry, of course, finds this beef utterly ungrounded. August 07, 2024 [PRESENTED BY]( [X takes legal action against advertisers to challenge media status quo]( X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, [finds this beef utterly ungrounded](. Additional coverage: - Adalytics' new report mentions hundreds of brands [appearing next to unsafe UGC]( despite many using pre-bid brand safety tech. - A federal judge has ruled that Google monopolized search and the ad dollars it generates through illegal commercial deals. [So, what’s the next step?]( - In 2024, publishers look for revenue opportunities anywhere they can and two of [most prominent vendors for incremental ad revenue — Outbrain and Teads]( — announced last week that the former was acquiring the latter in a $1 billion deal. - [This week’s Digideay+ Future of TV Briefing]( updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. - As EA hires more ad tech staff, “College Football 25” is an opportunity for EA to [demonstrate its advertising power]( to interested brands. - Elon Musk, the controversial owner of ad-funded platform X, has [followed through on his threat to sue]( a global alliance of advertisers over alleged antitrust activity. Other things to know about - Next Wednesday, August 14, is your last chance to save on passes to [Retail Media Strategies](, taking place on September 12 in NYC. We'll discuss the rise of retail media and how it’s begun to mature, providing an exclusive deep dive into the best practices and winning strategies. - Programmatic teams are [leveraging advanced technology, transparent campaign measurement and strategic partnerships]( to optimize their CTV campaigns. Sponsored by Blockboard. - Less than 20% of bid requests on the open market have a single ID attached. So, whether cookies are deprecated or not, [multi-ID strategies are crucial](. Sponsored by Adstra. Top Stories Ivy Liu [Marketing on Platforms]( [X takes legal action against advertisers to challenge media status quo]( The advertising industry, of course, finds this beef utterly ungrounded. SPONSORED BY [Logo] [How digital advertising companies win client trust and become most valued partners (MVPs)]( [img]( Digital ad fraud is predicted to cost advertisers a whopping $172 billion by 2028. Repeated brand safety issues also chip away at trust, reducing brands’ revenue and credibility. With such high risks, digital advertising companies need clients to recognize them as trusted advisors because a winning reputation drives revenue. [Learn More]( howdy! [Brand Safety]( [New Adalytics report raises new questions about use of AI systems for brand safety]( The watchdog’s report mentions hundreds of brands appearing next to unsafe UGC despite many using pre-bid brand safety tech. [Sponsored by Publishers Clearing House Media]( [How partnerships are paving the road to data-driven advertising through connectivity]( In this new Q&A, PCH Media and Experian experts discuss why data providers are joining forces to help brands build effective marketing strategies. howdy! [Marketing on Platforms]( [What’s next for Google after federal judge's monopolization ruling?]( The potential shake-up could rattle not just Google but the entire ad media industry. [Sponsored by Tatari]( [Why DSPs end up at odds with TV advertising’s fractured landscape]( While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment. howdy! [Beyond Ads]( [Publishers see short-term opportunity from Outbrain's acquisition of Teads]( In 2024, publishers look for revenue opportunities anywhere they can and two of most prominent vendors for incremental ad revenue – Outbrain and Teads – announced last week that the former was acquiring the latter in a $1 billion deal. Advertisement [Sponsored by M7 Innovations]( [How Snapchat and QReal successfully engaged audiences with AR]( Brands are developing deep understandings of evolving consumer behaviors to create experiences that genuinely engage audiences. Snapchat and QReal partnered to create an interactive AR environment with purchasable upgrades and realistic avatars. howdy! [Business of TV]( [Future of TV Briefing: The 2024 glossary]( This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. howdy! [Gaming & Esports]( [How Discover's 'College Football 25' integration demonstrates EA's advertising dreams]( As EA hires more ad tech staff, “College Football 25” is an opportunity for EA to demonstrate its advertising power to interested brands. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](