Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before

Commercial sponsorship revenues are set to fly past records set at the last games. August 05, 2024 [Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before]( Commercial sponsorship revenues are [set to fly past records]( set at the last games. Additional coverage: - AI-driven advertising has been [yet another unsurprising theme]( this quarter for major ad platforms and AI providers. - In an environment where some brands either face pressure or choose to eliminate or pull back on their diversity, social or sustainability efforts — how can media agencies continue to navigate the space with clients? [More in this Digiday+ Media Buying Briefing.]( - It may be early days, but HR teams at major companies are getting more confident with [how generative AI can assist them with tasks](. - ICYMI our most-read story from July: [After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome]( Other things to know about - Today is your last chance to secure the best rate on passes for the upcoming [Digiday Media Buying Summit]( in Palm Springs, taking place October 15-17. Don't miss this chance to connect one-on-one with leaders from Canvas, OMD and many more. - Modern TV advertising is all about convergent TV — a blend of linear, cable, streaming and online video — but [DSPs often can’t access linear inventory](. Sponsored by Tatari. - In this new Q&A, PCH Media and Experian experts discuss [why data providers are joining forces]( to help brands build effective marketing strategies. Sponsored by Publishers Clearing House Media. Top Stories Ivy Liu [Brands in Culture]( [Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before]( Commercial sponsorship revenues are set to fly past records set at the last games. howdy! [Generative AI]( [AI Briefing: Here's how AI is showing up during this earnings cycle]( AI-driven advertising has been yet another unsurprising theme this quarter for major ad platforms and AI providers. Advertisement [Sponsored by Disney Advertising]( [Why audience’s streaming habits aren’t one-size-fits-all]( How people watch content changes when streaming solo versus as a family or within another community dynamic, giving advertisers numerous opportunities to engage viewers. howdy! [Equality and Opportunity]( [Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts]( In an environment where some brands either face pressure or choose to eliminate or pull back on their diversity, social or sustainability efforts – how can media agencies continue to navigate the space with clients? [Sponsored by Adstra]( [Advertising still largely relies on cookies, but the open market is a multi-ID space]( Less than 20% of bid requests on the open market have a single ID attached. So, whether cookies are deprecated or not, multi-ID strategies are crucial. howdy! [Future of Work]( [8 months in: How Rolls Royce and Conagra HR teams use gen AI for talent development]( It may be early days, but HR teams at major companies are getting more confident with how generative AI can assist them with tasks. Advertisement [Sponsored by M7 Innovations]( [How Snapchat and QReal successfully engaged audiences with AR]( Brands are developing deep understandings of evolving consumer behaviors to create experiences that genuinely engage audiences. Snapchat and QReal partnered to create an interactive AR environment with purchasable upgrades and realistic avatars. howdy! [The Programmatic Publisher]( [Inside the deal structure of Outbrain and Teads’ billion-dollar merger]( The intricacies of ‘one of the worst kept secrets in ad tech M&A’ offer a curious insight into dealmaking in 2024. howdy! [Generative AI]( [From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising]( Nearly 600 companies spent more than $107 million on AI-related ads in the first half of 2024, according to Media Radar data, a huge increase over the same period in 2023. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](