Inside the deal structure of Outbrain and Teads’ billion-dollar merger

The intricacies of ‘one of the worst kept secrets in ad tech M&A’ offer a curious insight into dealmaking in 2024. August 02, 2024 [PRESENTED BY]( [Inside the deal structure of Outbrain and Teads’ billion-dollar merger]( The intricacies of ‘one of the worst kept secrets in ad tech M&A’ — Outbrain and Teads’ billion-dollar merger — offer a [curious insight into dealmaking in 2024](. Additional coverage: - Nearly 600 companies [spent more than $107 million on AI-related ads]( in the first half of 2024, according to MediaRadar data, a huge increase over the same period in 2023. - According to Criteo, whatever prompt Chrome users see about [turning off third-party cookies]( will clearly outline the implications of opting out of being tracked. - Agencies are pitching tactical work to clients based on the Charli XCX-spawned Brat Summer trend. [But time is running out.]( - Platforms are desperate for people to see past the creepy Skynet version of AI and embrace their vision, but [they just can't seem to make it happen](. - Our most-read story this week: [Outbrain confirms Teads purchase in a $1 billion deal]( Other things to know about - Your last chance to enter the [Greater Good Awards]( is next Friday, August 9. Don't miss the opportunity to join the ranks of past winners including Kroger, Bombas, Audible and many more. - Programmatic teams are [leveraging advanced technology, transparent campaign measurement and strategic partnerships]( to optimize their CTV campaigns. Sponsored by Blockboard. - [Brands are developing deep understandings of evolving consumer behaviors]( to create experiences that genuinely engage audiences. Sponsored by M7 Innovations. Top Stories Ivy Liu [The Programmatic Publisher]( [Inside the deal structure of Outbrain and Teads’ billion-dollar merger]( The intricacies of ‘one of the worst kept secrets in ad tech M&A’ offer a curious insight into dealmaking in 2024. SPONSORED BY [Logo] [How advertisers new to TV can access premium video across Paramount streaming]( [img]( Paramount Advertising continues to create innovative solutions for its partners, including small and medium-sized businesses. With Paramount Ads Manager, SMBs that have never advertised on TV can create, manage and track their ads across Paramount streaming. Customers can tap into more than 100 million monthly active users across Paramount+ — the fastest-growing streaming platform — and Pluto TV, the world’s most widely distributed FAST service. Paramount Ads Manager offers premium video with a minimal threshold for campaign investment, unlocking reach, efficiency and ease. [See How It Works]( howdy! [Generative AI]( [From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising]( Nearly 600 companies spent more than $107 million on AI-related ads in the first half of 2024, according to Media Radar data, a huge increase over the same period in 2023. [Sponsored by Digilant]( [Why focusing on testing strategies, geography and voter preferences drives campaign success]( For any brand or agency working on voter-related ad campaigns, testing early and often has become critical for well-performing political campaigns as the heaviest messaging season approaches — and with it, higher prices. howdy! [Life Beyond the Cookie]( [‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies]( According to Criteo, whatever prompt Chrome users see about turning off third-party cookies will clearly outline the implications of opting out of being tracked. [Sponsored by Tatari]( [Why DSPs end up at odds with TV advertising’s fractured landscape]( While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment. howdy! [Agency Culture]( [Brat Summer's sun might be setting, have marketers noticed?]( Agencies are pitching tactical work to clients based on the Charli XCX-spawned trend. But time is running out. Advertisement [Sponsored by Publishers Clearing House Media]( [Why brands and data providers are collaborating to future-proof marketing strategies]( Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. howdy! [Generative AI]( [While AI isn't bad, it does have a serious branding problem]( Platforms are desperate for people to see past the creepy Skynet version of AI and embrace their vision, but they just can’t seem to make it happen. howdy! [The Programmatic Publisher]( [Outbrain confirms Teads purchase in a $1 billion deal]( After weeks of speculation, Outbrain has confirmed its purchase today of Teads in a deal valuing the acquisition target at just north of $1 billion. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](