As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. July 25, 2024 [PRESENTED BY]( [As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year']( As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are [asking for a bigger piece of the pie](. Additional coverage: - Google’s announcement to reverse its plans to fully deprecate third-party cookies seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox. [More in this Digiday+ Media Briefing.]( - Nexxen has [new tools for political advertising]( that let campaigns geo-target voters, optimize campaigns and analyze trends. - ​​At this year’s Olympic Games, medical apparel brand Figs is [pushing brand sponsorships into previously unclaimed territory](: The human heart. - The Brandtech Group is [launching an influencer marketing residency program]( to continue expanding its generative AI projects. Other things to know about - Join us for the [Digiday Media Buying Summit]( from October 15-17 in Palm Springs for three days of insights and networking with media buying leaders from Monster Energy, Canvas and many others. Secure your pass by August 5 to lock in the best rate. - Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to [optimize their CTV campaigns](. Sponsored by Blockboard. - For any brand or agency working on voter-related ad campaigns, [testing early and often has become critical for well-performing political campaigns]( as the heaviest messaging season approaches — and with it, higher prices. Sponsored by Digilant. Top Stories Ivy Liu [The Creator Economy]( [As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year']( As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. SPONSORED BY [Logo] [Why marketers are leveraging AI-driven, privacy-forward ad targeting like Hearst’s AURA]( [img]( Hearst has built a next-generation targeting capability at the axis of privacy and performance. AURA is a revolutionary first-party targeting tool powered by predictive AI technology. Built on the foundation of trusted editorial content and Hearst’s proprietary data, AURA goes beyond third-party audience targeting with 100% addressability on all devices and browsers. [Learn More]( howdy! [Life Beyond the Cookie]( [Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal Â]( Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox. [Sponsored by Wiland]( [How advertisers are refining audience evaluation and selection]( When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. This is especially true when using individual-level transactional data, which is almost always the most predictive of future spending behaviors. howdy! [Advertising around Politics]( [Nexxen adds CTV tools to tap into political ad market growth]( Nexxen has new tools for political advertising that let campaigns geo-target voters, optimize campaigns and analyze trends [Sponsored by Seedtag]( [How AI and data-driven political campaigns strengthen voter targeting and impact]( Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters (many of whom are underrepresented in traditional voter files). howdy! [Business of TV]( [Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents]( The medical apparel brand will be first sponsor of live a heart-rate feature at Paris Games. Advertisement [Sponsored by M7 Innovations]( [How AR is reshaping consumer behavior and engagement in 2024]( AR technology seamlessly integrates digital content with the physical world for memorable moments and highly engaging advertising that’s 30x more effective. One example is Pokémon GO, which blurs digital and physical experiences and sparks an audience's craving for more. howdy! [Generative AI]( [Brandtech Group accelerates AI experimentation through a creator residency program]( The Brandtech Group is launching an influencer marketing residency program to continue expanding its generative AI projects. howdy! [Life Beyond the Cookie]( [Why Google's cookie deprecation reversal isn't actually a reprieve for publishers]( Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all. 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