Newsletter Subject

As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

From

digiday.com

Email Address

daily@mail.digiday.com

Sent On

Thu, Jul 25, 2024 10:08 AM

Email Preheader Text

As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers

As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. July 25, 2024 [PRESENTED BY]( [As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year']( As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are [asking for a bigger piece of the pie](. Additional coverage: - Google’s announcement to reverse its plans to fully deprecate third-party cookies seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox. [More in this Digiday+ Media Briefing.]( - Nexxen has [new tools for political advertising]( that let campaigns geo-target voters, optimize campaigns and analyze trends. - ​​At this year’s Olympic Games, medical apparel brand Figs is [pushing brand sponsorships into previously unclaimed territory](: The human heart. - The Brandtech Group is [launching an influencer marketing residency program]( to continue expanding its generative AI projects. Other things to know about - Join us for the [Digiday Media Buying Summit]( from October 15-17 in Palm Springs for three days of insights and networking with media buying leaders from Monster Energy, Canvas and many others. Secure your pass by August 5 to lock in the best rate. - Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to [optimize their CTV campaigns](. Sponsored by Blockboard. - For any brand or agency working on voter-related ad campaigns, [testing early and often has become critical for well-performing political campaigns]( as the heaviest messaging season approaches — and with it, higher prices. Sponsored by Digilant. Top Stories Ivy Liu [The Creator Economy]( [As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year']( As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. SPONSORED BY [Logo] [Why marketers are leveraging AI-driven, privacy-forward ad targeting like Hearst’s AURA]( [img]( Hearst has built a next-generation targeting capability at the axis of privacy and performance. AURA is a revolutionary first-party targeting tool powered by predictive AI technology. Built on the foundation of trusted editorial content and Hearst’s proprietary data, AURA goes beyond third-party audience targeting with 100% addressability on all devices and browsers. [Learn More]( howdy! [Life Beyond the Cookie]( [Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal Â]( Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox. [Sponsored by Wiland]( [How advertisers are refining audience evaluation and selection]( When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. This is especially true when using individual-level transactional data, which is almost always the most predictive of future spending behaviors. howdy! [Advertising around Politics]( [Nexxen adds CTV tools to tap into political ad market growth]( Nexxen has new tools for political advertising that let campaigns geo-target voters, optimize campaigns and analyze trends [Sponsored by Seedtag]( [How AI and data-driven political campaigns strengthen voter targeting and impact]( Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters (many of whom are underrepresented in traditional voter files). howdy! [Business of TV]( [Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents]( The medical apparel brand will be first sponsor of live a heart-rate feature at Paris Games. Advertisement [Sponsored by M7 Innovations]( [How AR is reshaping consumer behavior and engagement in 2024]( AR technology seamlessly integrates digital content with the physical world for memorable moments and highly engaging advertising that’s 30x more effective. One example is Pokémon GO, which blurs digital and physical experiences and sparks an audience's craving for more. howdy! [Generative AI]( [Brandtech Group accelerates AI experimentation through a creator residency program]( The Brandtech Group is launching an influencer marketing residency program to continue expanding its generative AI projects. howdy! [Life Beyond the Cookie]( [Why Google's cookie deprecation reversal isn't actually a reprieve for publishers]( Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

Marketing emails from digiday.com

View More
Sent On

07/11/2024

Sent On

31/10/2024

Sent On

29/10/2024

Sent On

28/10/2024

Sent On

24/10/2024

Sent On

17/10/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.