Brian Lesser returns to GroupM with an expected focus on advancing tech

The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September. July 18, 2024 [Brian Lesser returns to GroupM with an expected focus on advancing tech]( The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as [Brian Lesser returns to the company as global CEO]( this September. Additional coverage: - Relationships between brands and athletes are getting shorter, as [the line between influencer and athlete blurs](. - Meta has publicly affirmed what it previously communicated to select advertisers: ads are on the way for Threads. [The reception has been tepid, to say the least.]( - Publishers check in on their programmatic businesses in [this week's Digiday+ Media Briefing](. - Independent digital agency [Mod Op combined with Canadian creative digital agency Evans Hunt]( as it grows artificial intelligence and creative offerings. - Market research firm Numerator said the [average order size on Prime Day so far]( is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households. Other things to know about - Join us for [Retail Media Strategies]( on September 12 in NYC and hear insights on navigating the evolving retail media landscape from leaders at PepsiCo, Colgate and more. Secure your passes by August 14 for the best rate. - Disney Advertising’s study highlights how streaming TV has become a central part of family life, presenting unique [opportunities for brands to engage with audiences meaningfully.]( Sponsored by Disney Advertising. - Advertisers are [crafting messages that resonate with audiences]( and putting ads in places that magnify positive emotional associations, not negative ones. Sponsored by Wurl. Top Stories Ivy Liu [Evolving Agencies]( [Brian Lesser returns to GroupM with an expected focus on advancing tech]( The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September. howdy! [The Creator Economy]( [How partnerships between athletes and brands are beginning to resemble influencer deals]( Relationships between brands and athletes are getting shorter, as the line between influencer and athlete blurs. Advertisement [Sponsored by Seedtag]( [How data-driven advertising will capture undecided voters in the next election]( As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters — much like attracting new customers in the business world. howdy! [Marketing on Platforms]( [Advertisers don't seem too tempted by Meta putting ads on Threads]( Sure, there’s interest, but it’s tempered by the fact that advertisers still don’t really know why they should be on the app in the first place. [Sponsored by Wiland]( [Why analyzing past performance is essential to improving future campaigns]( Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didn’t, forming the basis for future campaign planning. howdy! [The Programmatic Publisher]( [Media Briefing: Publishers say private programmatic revenue is up - but open is a mixed bag]( Publishers check in on their programmatic businesses. Advertisement [Sponsored by Blockboard]( [Q&A: How advertisers are unlocking the power of programmatic CTV]( Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. howdy! [Strategizing for the Future]( [Mod Op makes its largest agency acquisition as it expands AI, creative services]( Independent digital agency Mod Op this week combined with Canadian creative digital agency Evans Hunt as it grows artificial intelligence and creative offerings. howdy! [Retail Revolution]( [Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day]( Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](