The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up.
July 16, 2024 [Platforms struggle with misinformation and exploitation amid Trump assassination attempt]( The assassination attempt on former President Donald Trump [starkly highlights the razor-thin line between profit and ethics]( that platforms are precariously tightrope-walking as the presidential race heats up. Additional coverage: - On [the latest episode of the Digiday Podcast](, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubiâs multicultural viewers and the streaming platformâs growth track.
- Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say in [this week's Digiday+ Marketing Briefing]( that requests had been commonplace in the late 2010s and early 2020s.
- Matthew Ball is a metaverse OG. Digiday spoke to Ball about [how the metaverse is shaping up in 2024](.
- With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies â but a true collaborator. [This seems to be especially true in the case of B2B marketing]( when they are on both the consumer and buying sides. Other things to know about
- The last chance to enter the [Digiday Awards]( is coming up on Friday, August 2. Share your latest campaigns and creatives for the opportunity to join the ranks of past winners including Procter & Gamble, DoorDash and more.
- Discover how [streaming TV transforms family bonds and offers brands new ways to connect with audiences]( through Disney Advertisingâs âGeneration Stream: Family Editionâ study. Sponsored by Disney Advertising.
- AR technology [seamlessly integrates digital content with the physical world]( for memorable moments and highly engaging advertising thatâs 30x more effective. Sponsored by M7 Innovations. Top Stories
[Advertising around Politics]( [Platforms struggle with misinformation and exploitation amid Trump assassination attempt]( The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up. howdy! [Business of TV]( ['We're watching the war': Tubi hits growth spurt, but isn't part of the streaming wars, CMO Nicole Parlapiano says]( On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubiâs multicultural viewers and the streaming platformâs growth track. Advertisement
[Sponsored by Wiland]( [Why analyzing past performance is essential to improving future campaigns]( Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didnât, forming the basis for future campaign planning. howdy! [Brands in Culture]( [Marketing Briefing: Why sustainability is 'not a priority' for marketers right now]( Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s. [Sponsored by Mutinex]( [How seasonal and holiday campaigns impact ROI peaks]( According to a new marketing benchmark report, despite increasing spend peaks going into the holiday period, marketers are achieving less ROI than ever during these periods. In response, savvy marketers are adjusting their strategies for holiday campaign flight periods. howdy! [Gaming & Esports]( [Why angel investor Matthew Ball still believes in the metaverse]( Matthew Ballâs 2022 book âThe Metaverse: And How It Will Revolutionize Everythingâ was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book. Advertisement
[Sponsored by Seedtag]( [How AI and data-driven political campaigns strengthen voter targeting and impact]( Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters (many of whom are underrepresented in traditional voter files). howdy! [Agency Culture]( [Clients want agencies to deliver industry expertise, agility and empathy, new research finds]( With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies â but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides. howdy! [Generative AI]( ['Everything is AI now': Amid AI reality check, agencies navigate data security, stability and fairness]( AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts. [All Latest Stories]( You received this email because youâre a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](