'Everything is AI now': Amid AI reality check, agencies navigate data security, stability and fairness

AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts. July 15, 2024 [‘Everything is AI now’: Amid AI boom, agencies navigate data security, stability and fairness]( AI tools and platforms, whether they're built on generative AI or glorified machine learning, have flooded the marketplace. In response, [agencies are wading through them]( via sandboxes, internal AI task forces and client contracts. Additional coverage: - Google's Privacy Sandbox outage [sparks contractual concerns]( since its terms of service leave users footing the bill even when it doesn't work. - Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space. [More in this Digiday+ Media Buying Briefing.]( - Short-form videos may have surged in popularity over the past several years, but [the long-form video format is on the comeback trail](. - In the latest edition of our Confessions series, [we hear from a DTC investor]( on what it’s like to work with founder-influencers and why it’s a difficult balance to navigate. Other things to know about - Today is your last chance to secure your pass at the best rate for the [Digiday Publishing Summit](. Join us September 23-25 in Miami to connect one-on-one with execs from CNN, NPR and many more.  - Advertisers are crafting messages that resonate with audiences and putting ads in places that [magnify positive emotional associations, not negative ones.]( Sponsored by Wurl. - According to a new marketing ROI benchmark report based on more than $2 billion in marketing investment, [marketers' spending has been flat since 2021](. Sponsored by Mutinex. Top Stories Ivy Liu [Generative AI]( ['Everything is AI now': Amid AI reality check, agencies navigate data security, stability and fairness]( AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts. howdy! [Life Beyond the Cookie]( [Ad execs sound the alarm over Google's risky Privacy Sandbox terms]( Google’s Privacy Sandbox outage sparks contractual concerns since its terms of service leave users footing the bill even when it doesn’t work. Advertisement [Sponsored by Disney Advertising]( [What advertisers are changing to win attention from family streamers]( Learn how nostalgic and educational streaming content fosters deeper family connections and offers advertisers critical opportunities, as shown by Disney Advertising's latest research. howdy! [Retail Revolution]( [Media Buying Briefing: Retail media has become a full-funnel play for media agencies]( Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space. [Sponsored by Zynga]( [Why in-game ad spend is skyrocketing in the run-up to 2025]( As ad spend is set to hit $130 billion by 2025, mobile in-game video offers a premium, brand-safe environment that’s out-competing other channels. howdy! [The Creator Economy]( [Why longer videos are becoming more commonplace on YouTube]( Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail. Advertisement [Sponsored by Digilant]( [Why focusing on testing strategies, geography and voter preferences drives campaign success]( For any brand or agency working on voter-related ad campaigns, testing early and often has become critical for well-performing political campaigns as the heaviest messaging season approaches — and with it, higher prices. howdy! [Confessions of a DTC investor on the difficulty of dealing with the 'increasingly common' founder-influencer]( In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balance to navigate. howdy! [Retail Revolution]( [Companies seem determined to make everything a retail media network. How did we get here?]( Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here? [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](