Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

Marketers are leaning on the tried-and-true channel that is social media to make their gaming activations worth the squeeze. July 10, 2024 [Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences]( Fortnite and Roblox are thriving by [riding the coattails of the very social platforms]( they aim to dethrone. Additional coverage: - As privacy continues to dictate the market, [publishers weigh up the head of consent role](. - [This week’s Digiday+ Future of TV Briefing]( looks at how creators are preparing for the career long haul. - With greater economic pressures and competition from consultancies, media agencies are expanding their arsenals [with financial and business intelligence for clients](. - The Olympics are right around the corner, the upfront market is picking up steam and advertisers are solidifying their plans for TV and streaming spend. In other words, [TV advertising is ramping up](. Other things to know about - Enter the Digiday Awards for the opportunity to be recognized as the best in media and marketing. [Discover this year's categories]( and enter by Friday, August 2 to highlight your team's achievements. - According to a [new marketing ROI benchmark report]( based on more than $2 billion in marketing investment, marketers' spending has been flat since 2021. Sponsored by Mutinex. - Google's delay in deprecating third-party cookies [underscores the urgency for marketers to audit their setups](, test post-cookie solutions and focus on first-party data. Sponsored by Stirista. Top Stories Ivy Liu [Gaming & Esports]( [Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences]( Marketers are leaning on the tried-and-true channel that is social media to make their gaming activations worth the squeeze. howdy! [Privacy]( [Privacy's impact on publishers: Assessing the head of consent role]( As privacy continues to dictate the market, publishers weigh up the head of consent role. Advertisement [Sponsored by Seedtag]( [How AI and data-driven political campaigns strengthen voter targeting and impact]( Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters (many of whom are underrepresented in traditional voter files). howdy! [Business of TV]( [Future of TV Briefing: How creators are setting themselves up for the career long haul]( This week’s Future of TV Briefing looks at how creators are preparing for the career long haul. [Sponsored by Digilant]( [How brands and agencies are navigating the political ad war in this year’s elections]( While past election cycles have shown that misinformation, fake news and ad fraud are prevalent, brands and agencies can play influential roles in the voter experience — providing authentic information to voters on behalf of their candidates. They’re working to safeguard their media buys, mitigating reputational risks and maximizing ROI. howdy! [Evolving Agencies]( [Why media agencies are developing finance-based marketing and business intelligence expertise]( With greater economic pressures and competition from consultancies, media agencies are expanding their arsenals with financial and business intelligence for clients. Advertisement [Sponsored by Zynga]( [How rewarded video and custom playables are rewriting in-game ad strategies]( Rewarded video and custom playable mobile game ads create emotional connections with gamers and boost brand awareness. howdy! [Business of TV]( [Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential]( The 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up. howdy! [Modern Newsroom]( [Jamila Robinson explains why Bon Appétit is getting into sports, relationships and subscription boxes]( On the latest episode of the Digiday Podcast, Robinson talks about the new Sports issue of Bon Appétit, hitting newsstands today. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](