WTF is the difference between ID bridging and ID spoofing?

ID bridging, and its darker form ID spoofing, are casting a longer shadow in the programmatic market. July 08, 2024 WTF [is the difference]( between ID bridging and ID spoofing? ID bridging, and its darker form ID spoofing, [are casting a longer shadow]( in the programmatic market. Additional coverage: - Agencies and brands [continue to study Gen Alpha’s distinction]( from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. - At the moment, EA [has four active job listings]( for ad tech roles, which went up on various job boards beginning in late May. - Jessica Berger, svp of innovation for Publicis Media, [finds that testing new technologies]( is sometimes about building off of existing trends and techniques – while being able to embrace rapid testing and versatility. - Amidst the artificial intelligence hype cycle, shoe and accessories retailer ALDO [is working to lay its own internal AI foundations](, expectant that the tools evolve from hopeful hypotheticals to mechanisms that deliver business results. Other things to know about - There are a few spots left to join us this Thursday, July 11, for the [Digiday Publisher Golf Outing](, taking place just outside of NYC. Secure your pass here or sign up for the golf clinic for beginners. - Discover how streaming TV transforms family bonds and [offers brands new ways to connect with audiences]( through Disney Advertising’s ‘Generation Stream: Family Edition’ study. Sponsored by Disney Advertising. - As ad spend is set to hit $130 billion by 2025, [mobile in-game video offers a premium, brand-safe environment]( that’s out-competing other channels. Sponsored by Zynga. Top Stories Ivy Liu [Beyond Ads]( [WTF is the difference between ID bridging and ID spoofing?]( ID bridging, and its darker form ID spoofing, are casting a longer shadow in the programmatic market. howdy! [Brands in Culture]( [How to prepare for Gen Alpha: Invest in YouTube, gaming and learning]( Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. Advertisement [Sponsored by Mutinex]( [How seasonal and holiday campaigns impact ROI peaks]( According to a new marketing benchmark report, despite increasing spend peaks going into the holiday period, marketers are achieving less ROI than ever during these periods. In response, savvy marketers are adjusting their strategies for holiday campaign flight periods. howdy! [Gaming & Esports]( [Electronic Arts' ad tech hiring plans signal the publisher's streamlined advertising dreams]( At the moment, EA has four active job listings for ad tech roles, which went up on various job boards beginning in late May and as recently as last week. The jobs are based across EA’s various offices, with the majority located in the company’s headquarters in Redwood City, California. [Sponsored by WideOrbit]( [How digital ad-ops teams are breaking down ad-sales silos]( Even as the increasing demand for digital advertising creates revenue growth opportunities for publishers, it adds complexity and introduces new challenges. howdy! [Generative AI]( [Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation]( Berger, senior vp of innovation for Publicis Media, finds testing new technologies is often about building off of existing trends – and being able to embrace rapid testing. Advertisement [Sponsored by Wiland]( [How advertisers are refining audience evaluation and selection]( When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. This is especially true when using individual-level transactional data, which is almost always the most predictive of future spending behaviors. howdy! [Generative AI]( [Inside ALDO's in-house generative AI and machine learning strategy]( Amidst the artificial intelligence hype cycle, ALDO shoe and accessories retailer is working to lay its own internal AI foundations, expectant that tools goes from hopeful hypotheticals to mechanisms that deliver business results. howdy! [Generative AI]( [Inside ALDO's in-house generative AI and machine learning strategy]( Amidst the artificial intelligence hype cycle, ALDO shoe and accessories retailer is working to lay its own internal AI foundations, expectant that tools goes from hopeful hypotheticals to mechanisms that deliver business results. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](