Why commerce media networks are making a bigger play at Cannes Lions 2024

The growth of retail media — er, commerce media — is on full display at the Cannes Lions Festival of Creativity this week. June 19, 2024 [PRESENTED BY]( [Why commerce media networks are making a bigger play at Cannes Lions 2024]( The growth of retail media — er, commerce media — [is on full display at the Cannes Lions Festival of Creativity]( this week. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( features an interview with BET’s Louis Carr about how this year’s upfront market is progressing. - PepsiCo brand Propel is [investing in fitness clubs]( across the U.S. - With an eye-popping $60 million-plus prize pool, the Esports World Cup [has been met with both excitement and skepticism]( by longtime observers of the space. - Daily Mail is [making a big push into long-form video]( with plans to debut a dozen shows on YouTube by the end of this year. Digiday is at Cannes Lions [Read all our coverage here.]( Today's news from Cannes: - The power of the creator economy and its hold on the advertising industry is on full display at the Cannes Lions International Festival of Creativity this year. [Read today's Cannes Briefing.]( - This year at Cannes, while [TikTok is heavily focusing on business as usual](, it still has to contend with whether or not it will exist in the U.S. for the long term. - Uber Ads' head of advertising discusses navigating programmatic challenges and embracing AI advancements in [this special episode of the Digiday Podcast]( recorded at Cannes Lions. - Omnicom kept up its raft of announcements and partnerships during Cannes Lions this week. The latest move has the holding company’s social commerce specialist [Flywheel getting certification from TikTok Shop](. Other things to know about - There are only ten spots left to join us for the [Digiday Publisher Golf Outing](, taking place on July 11 just outside NYC. Secure your pass to network with leaders from NBC Universal, Daily Mail, and more. - Aggregated attribution insights are helping brands and advertisers [improve decision-making and campaign effectiveness](. Sponsored by Spectrum Reach. - The advertising industry is already transforming just a few weeks into 2024 with more change to come. [Experts see AI becoming more common]( and leading to new required skill sets. Sponsored by LiveRamp. Top Stories Ivy Liu [Retail Revolution]( [Why commerce media networks are making a bigger play at Cannes Lions 2024]( The growth of retail media — er, commerce media — is on full display at the Cannes Lions Festival of Creativity this week. SPONSORED BY [Logo] [Why marketers are focusing on eliminating media fraud and waste]( [img]( Media fraud and waste are part of the reality advertisers face across digital campaigns, with 30% of budgets often going to media that doesn’t reach audiences in the needed ways. In response, intelligent advertisers invest in outcomes-based marketing platforms that guarantee real views by real people, ensuring their media dollars generate genuine results. Blockboard is the only programmatic platform protected by blockchain to eliminate waste and fraud. Now bringing the superpower of AI to bear, Blockboard is advancing the speed and intelligence of planning and execution — 100% of media money spent on real people’s views — accelerating paths to better outcomes. [Learn more]( howdy! [The Creator Economy]( [Cannes Briefing: How Cannes Lions 2024 became the Festival of Creators]( The power of the creator economy and its hold on the advertising industry is on full display at the Cannes Lions International Festival of Creativity this year. [Sponsored by CreativeX]( [Why the idea of wear out is holding back content]( Brands that fail to allow their ads to wear in are unnecessarily investing budget in creating new ads when they could rely on proven winners that will connect with consumers. howdy! [Marketing on Platforms]( [At Cannes Lions 2024, TikTok doesn't talk about a U.S. ban]( Ban? What TikTok ban? [Sponsored by Amazon Ads]( [How publishers are navigating roadblocks to a holistic signal strategy]( Publishers’ first-party data are one part of a holistic signal strategy, the breadth of which includes advertiser first-party, publisher-provided and third-party vendor signals. howdy! [Business of TV]( [Future of TV Briefing: A Q&A with BET’s Louis Carr on the upfront market so far]( This week’s Future of TV Briefing features an interview with BET’s Louis Carr about how this year’s upfront market is progressing. Advertisement [Sponsored by Viant]( [How AI is helping advertisers manage ‘choice overload’]( Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data. howdy! [The Programmatic Marketer]( [Digiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovations]( Uber Ads’ head of advertising discusses navigating programmatic challenges and embracing AI advancements in a special episode of the Digiday Podcast recorded at Cannes Lions. howdy! [Brands in Culture]( [PepsiCo brand Propel is choosing running communities over creators in summer sporting push]( The PepsiCo brand is investing in fitness clubs across the U.S. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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