Inside Google's latest move to postpone the cookie apocalypse

Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late. April 25, 2024 [Inside Google’s latest move to postpone the cookie apocalypse]( Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, [there has been a lot going on as of late](. Additional coverage: - When it comes to the TikTok "divestment or ban" bill, marketers are worried. But [most are not too panicked about the outcome]( — at least not yet. - Tentpole events and franchises are helping publishers lock in advertising revenue. [More in this Digiday+ Media Briefing.]( - Digiday considers the arguments for and against [marketers relying on organic social](. - As FaZe Clan looks to escape the difficulties it experienced in the public market, [its greatest strength might be a business unit]( that was already in action well before the acquisition: its product licensing business. - Influencer agency [Billion Dollar Boy is launching a creator community membership]( as it expands its consultative services and partnerships, Digiday has learned. - [This week’s Digiday+ Research Briefing]( examines how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected. - [Adobe released a third generation of its Firefly AI image model]( to power new capabilities for creating and generating images. - ICYMI: [Google delayed the third-party cookie demise yet again]( — working with next year (for now) as its new target date. Other things to know about - Your last chance to submit entries for the [Future Leader Awards]( is tomorrow, April 26. Enter by 11:59 p.m. PDT to recognize the up-and-coming talent within your company. - [Join this virtual event](on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. Sponsored by Salesforce. - Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to [build the best media mix and drive growth](. Sponsored by Wpromote. Top Stories Ivy Liu [Life Beyond the Cookie]( [Inside Google's latest move to postpone the cookie apocalypse]( Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late. howdy! [Marketing on Platforms]( [While Biden signs the TikTok bill, marketers still aren't panicking]( No one seems convinced (yet) that an outright ban will happen anytime soon. [Sponsored by Adform]( [How retailers are breaking into retail media: Opportunities, challenges and next steps]( Retail media networks offer addressable, receptive-to-purchase audiences with maximized ad performance, attracting marketers and agencies as they seek cookieless alternatives. Advertisement howdy! [Beyond Ads]( [Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards]( Tentpole events and franchises are helping publishers lock in advertising revenue. [Sponsored by Acxiom]( [How brands are most likely to engage Gen Z shoppers]( For Gen Z, brand loyalty appears to have less to do with the brand itself than with how that brand aligns with their values. howdy! [Marketing on Platforms]( [The case for and against organic social]( Digiday has delved into the debate, weighing the arguments for and against marketers relying on organic social. Advertisement [Sponsored by Adstra]( [What the 1-in-60 rule means to digital advertisers]( Data-driven advertisers are turning to the 1-in-60 rule, which underscores the importance of precision in targeting strategies and data sets used for measurement. howdy! [Gaming & Esports]( [FaZe Clan's $75 million product licensing business could represent the future of esports]( As FaZe looks to escape the difficulties it experienced in the public market, its greatest strength might be a business unit that was already in action well before the acquisition: FaZe Clan’s product licensing business. howdy! [The Creator Economy]( [Influencer agency Billion Dollar Boy offers office space to creators as part of a membership program]( Influencer agency Billion Dollar Boy on Thursday is launching a creator community membership as it expands its consultative services and partnerships, Digiday has learned. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](