Google delays third-party cookie demise yet again

For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies. April 24, 2024 [Google delays third-party cookie demise yet again]( For now, [Google seems to have next year in mind]( as the latest end date for its plan to eliminate third-party cookies. Google cited, among other factors, giving the U.K.’s Competition and Markets Authority enough time to review industry tests. [Here’s a WTF breakdown]( on the CMA. And [here’s a primer]( on Google’s third-party cookie depreciation. Additional coverage: - Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists — does it make sense for businesses to [continue to appoint new czars]( with every new trend? - [This week’s Digiday+ Future of TV Briefing]( looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry. - As the TikTok ban threatens the social media ecosystem, [agency execs debate investing in the fediverse](. - Fast-casual restaurant chain Cava has been in growth mode over the past year and is [leaning into streaming ads]( in an effort to boost brand awareness. - [Sports games are attractive to game publishers]( because they are able to reach beyond the usual gaming audience to better capture the attention of non-gamers who are fans of traditional sports. - In [episode one of the third season of our podcast The Return](, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce. - Many brand leaders [wish beauty industry insiders were more forthcoming]( with their current hurdles when it comes to sustainability. Other things to know about - Only 5 spots remain to attend the [Digiday Programmatic Marketing Summit]( in Palm Springs from May 15-17. Join us to connect with industry leaders from Monster Energy, Merkle and many more. - As publishers experience declines in traffic, slows in ad buys and pressure to maintain revenue growth, they’re focusing on [diversifying revenue streams and incorporating total revenue optimization](. Sponsored by Piano. - Amid ever-evolving privacy changes, [brands are combining clean rooms with multi-touch attribution]( to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. Sponsored by Wpromote. Top Stories Ivy Liu [Life Beyond the Cookie]( [Google delays third-party cookie demise yet again]( For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies. howdy! [Agency Culture]( [With the rise of the chief AI officer, it's time to examine 'czar' culture]( Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists as everyone is now doing said thing (or it was a fad that has since faded away) — does it make sense for businesses to continue to appoint new czars with every new trend? [Sponsored by LiveRamp]( [How data collaboration is revealing new insights and unlocking privacy-centric activation]( Successful marketers are taking the insights generated within clean rooms and activating them across the ecosystem, wherever their customers spend time. Advertisement howdy! [Business of TV]( [Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series]( This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry. [Sponsored by Salesforce]( [Virtual event: Strategies for preparing a data ecosystem for AI integration]( Register for this virtual event on May 2 at 11 a.m. ET to learn about the elements needed to prepare data ecosystems that unlock AI’s full potential. howdy! [Experimental Channels]( [As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse]( As the TikTok ban threatens the social media ecosystem, agency execs debate investing in the fediverse. Advertisement [Sponsored by Acxiom]( [What brands need to know about Gen Z to forge closer connections]( Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income. howdy! [Beyond Ads]( [Why Cava's bid for brand awareness means prioritizing streaming ads]( Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness. howdy! [Gaming & Esports]( [Why 2K is investing in sports games with 'Top Spin 2K25' and other titles]( Sports games are attractive to game publishers because they are able to reach beyond the usual gaming audience to better capture the attention of non-gamers who are fans of traditional sports. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](