Inside X's latest, desperate attempt to beguile advertisers

If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck. April 22, 2024 [Inside X's latest, desperate attempt to beguile advertisers]( If X has its way, 2024 will be the year it hits the long, twisted trail [back to advertiser land](, according to the platform's pitch deck. Additional coverage: - Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate [who is responsible for taking action first](. - To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also [helping advertisers avoid appearing near it](. - The mainstream success of the “Fallout” series is a reflection of [the massive scale of the Amazon Prime machine](. - The Guardian US is entering [the race for political ad dollars](. - As women’s sports continue to capture audiences through March Madness and soccer, [this week's Digiday+ Media Buying Briefing]( asks will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces? - Some people in the know at Possible said [they see the conference taking a bite out of Cannes' attendance](, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic. Other things to know about - The Digiday Technology Awards are your opportunity to be recognized as the best in media and marketing. [Discover this year's new categories]( and enter by May 24 to save on entries. - [Register for this virtual event]( on May 2 at 11 a.m. ET to learn about the elements needed to prepare data ecosystems that unlock AI’s full potential. Sponsored by Salesforce. - Amid ever-evolving privacy changes, [brands are combining clean rooms with multi-touch attribution]( to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. Sponsored by Wpromote. Top Stories Ivy Liu [Marketing on Platforms]( [Inside X's latest, desperate attempt to beguile advertisers]( If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck. howdy! [Beyond Ads]( [The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?]( Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first. [Sponsored by Acxiom]( [How brands are most likely to engage Gen Z shoppers]( For Gen Z, brand loyalty appears to have less to do with the brand itself than with how that brand aligns with their values. Advertisement howdy! [Generative AI]( [AI Briefing: How AI misinformation affects consumer thoughts on elections and brands]( To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it. [Sponsored by CVS Media Exchange]( [How data clean rooms are adding transparency and trust to retail media]( For retail media, growth depends on enthusiastic and transparent collaboration between media networks and advertisers, and data clean rooms are an environment essential to that collaboration. howdy! [Gaming & Esports]( [How Amazon Prime's 'Fallout' series highlights the power of post-apocalyptic video game IP]( To some extent, the mainstream success of the “Fallout” series is a reflection of the massive scale of the Amazon Prime machine. But the consensus among viewers and critics is that it’s a damn good show, too. Advertisement [Sponsored by Piano]( [Report: Pathways to total revenue optimization in 2024]( In this new State of the Industry report, learn how publishers are adding total revenue management to their organizations as they deal with social media algorithm changes, the final deprecation of third-party cookies in Chrome and more. howdy! [Beyond Ads]( [The Guardian US is starting its pursuit of political ad dollars]( The Guardian US is entering the race for political ad dollars. howdy! [Gaming & Esports]( [Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?]( As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces? [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](