Publishers test new TikTok feature that adds links to organic videos

Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites. April 17, 2024 [PRESENTED BY]( [Publishers test new TikTok feature that adds links to organic videos]( Publishers are [testing a TikTok feature that adds links to organic videos](, and hoping it can help drive traffic to their sites. Additional coverage: - As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending changes. [This might be described as cautious optimism.]( - [This week’s Digiday+ Future of TV Briefing]( looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner. - Independent agency group [Meet The People intends to acquire marketing and advertising group]( True Independent Holdings, Digiday has learned. From the Possible conference in Miami Beach: - Laid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuck, on the first day of the Possible conference in Miami on Monday, [advocated for a reconciliation of media and creative agencies](. - Index Exchange president and CEO Andrew Casale [outlined some of the main challenges]( to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs. Other things to know about - The [Greater Good Awards]( are your opportunity to shine a light on the positive impact your company is making. Featured categories include Mental Health, Education and many more. Enter by May 10 to secure the best rate. - As e-commerce brands work to [provide the level of personalization that consumers expect](, many are realizing that their existing martech stacks need to catch up. Sponsored by Klaviyo. - An intelligent creative format drives customer engagement and [improves brand awareness, attention, consideration and other KPIs](. Sponsored by Yieldmo. Top Stories Ivy Liu [Publishing in the Platform Era]( [Publishers test new TikTok feature that adds links to organic videos]( Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites. howdy! [Navigating Economic Instability]( [Q1 ad rundown: there's cautious optimism amid impending changes]( The outlook for the rest of the year is a tale of two realities. 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[Learn More]( [Sponsored by Piano]( [The state of publisher revenue in 2024]( As publishers experience declines in traffic, slows in ad buys and pressure to maintain revenue growth, they’re focusing on diversifying revenue streams and incorporating total revenue optimization. howdy! [Business of TV]( [Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement]( This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner. [Sponsored by Salesforce]( [Virtual event: Strategies for preparing a data ecosystem for AI integration]( Register for this virtual event on May 2 at 11 a.m. ET to learn about the elements needed to prepare data ecosystems that unlock AI’s full potential. howdy! [Evolving Agencies]( [Indie agency group Meet The People to add True Independent Holdings to expand media offerings]( Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. Advertisement [Sponsored by CVS Media Exchange]( [How data clean rooms are adding transparency and trust to retail media]( For retail media, growth depends on enthusiastic and transparent collaboration between media networks and advertisers, and data clean rooms are an environment essential to that collaboration. howdy! [Evolving Agencies]( [VaynerMedia CEO Vaynerchuk: Media, creative agencies must reunite to create 'common sense' marketing solutions]( Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative. howdy! [The Programmatic Marketer]( [How lack of motivation could be seen as a hindrance to solving programmatic fraud]( Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](