WTF is the American Privacy Rights Act

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. April 16, 2024 [PRESENTED BY]( [WTF is the American Privacy Rights Act]( Who knows if or when it'll actually happen, but the proposed American Privacy Rights Act is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. [We break it down in this explainer.]( Additional coverage: - BDG's chief content officer Emma Rosenblum wants to [take a realistic approach to operating a print magazine]( in 2024. - Marketers are considering women’s sports more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July. [More in this Digiday+ Marketing Briefing.]( - Here’s a look into [how four leading esports orgs are positioning themselves]( for long-term stability and sustainability, independent of the whims of brand marketers. - The percentage of [publishers making money from events hit a low]( as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business. - Here's why one indie agency is [investing in live shopping](. Other things to know about - There are only seven spots left to attend the [Digiday Programmatic Marketing Summit]( taking place May 15-17 in Palm Springs. Book months' worth of meetings over just three days. - [Join this virtual event]( on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. Sponsored by Salesforce. - According to Nielsen, broadcast and cable combined for [50.9% of all U.S. TV usage]( in February 2024. Sponsored by Brightcove. Top Stories Ivy Liu [Advertising around Politics]( [WTF is the American Privacy Rights Act]( Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. howdy! [Publisher Investment Strategies]( [Why Nylon is bringing back print]( BDG’s chief content officer Emma Rosenblum wants to take a realistic approach to operating a print magazine in 2024. SPONSORED BY [Logo] [How brands are uncovering actionable insights with AI-powered data]( [img]( AI is changing how brands and agencies gather and activate consumer insights. However, traditional data sources haven’t kept pace with how consumers have changed in the last few years. To attract, grow and retain customers, brands need data that goes deeper and reveals a whole-human understanding — first-party data without enrichment only tells part of customers’ stories. Download this guide from Resonate to learn how Resonate’s AI neural network, rAI, is helping brands recognize the values that drive people and the buying patterns that predict their behavior to deploy personalized marketing that wins over consumers. [Learn More]( [Sponsored by Acxiom]( [What brands need to know about Gen Z to forge closer connections]( Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income. howdy! [Brands in Culture]( [Marketing Briefing: Marketers eye women's sports as a growth area amid WNBA draft, record March Madness]( Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July. [Sponsored by Klaviyo]( [Digital marketers are maximizing revenue by consolidating data and incorporating AI]( Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster. howdy! [Gaming & Esports]( [Here's how some esports orgs are positioning themselves to withstand esports winter]( Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers. Advertisement [Sponsored by Wpromote]( [Accelerating growth with privacy-first data strategies]( Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. howdy! [Publisher Investment Strategies]( [Digiday+ Research: Publishers take their focus off events as revenue dips]( The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business. howdy! [Evolving Agencies]( [Indie agency Left Off Madison takes a right turn into live shopping]( Why one indie agency is investing in live shopping. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. 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