Meta advertisers are adrift in adversity as bug-filled problems persist

Marketers say they can’t recall a worse time to run ads on the platform. April 15, 2024 [PRESENTED BY]( [Meta advertisers are adrift in adversity as bug-filled problems persist]( Marketers say they can't recall a [worse time to run ads on the platform](. Additional coverage: - Advertisers are shifting carbon measurement [from ad campaigns to ad supply chains](. - Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches — but in [this Digiday+ Media Buying Briefing]( experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance. - At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel — [feature the capital letters AI in their headlines](. - It's only getting harder to stand out in the digital marketplace. So cash-back reward company [Ibotta is turning to in-person activations]( to better capture shopper attention. - Last week, tech companies like [Google, Microsoft and Amazon all announced]( more updates for their cloud and AI efforts. - [Year two of the Possible conference]( will take place with 3,000 attendees expected to listen to another 200 or so speakers, including Snap's Colleen DeCourcy, Uber Ads' Megan Ramm and UM Worldwide's Matthew Smith. Other things to know about - Enter the [Digiday Awards]( for the chance to gain recognition as the best in media and marketing. New categories include Best Use of Retail Media, Best AR/VR Campaign and more. Submit by Friday, May 3 to secure the best rate. - Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to [build the best media mix and drive growth](. Sponsored by Wpromote. - Publishers’ carbon footprint data and subsequent reduction will be critical for advertisers and others in the value chain to [achieve net zero](. Sponsored by Cedara. Top Stories Ivy Liu [Marketing on Platforms]( [Meta advertisers are adrift in adversity as bug-filled problems persist]( Marketers say they can’t recall a worse time to run ads on the platform. howdy! [The Programmatic Marketer]( [Ad industry prepares for ‘tipping point’ this year in sustainability]( Advertisers are shifting carbon measurement from ad campaigns to ad supply chains. SPONSORED BY [Logo] [How brands are uncovering actionable insights with AI-powered data]( [img]( AI is changing how brands and agencies gather and activate consumer insights. However, traditional data sources haven’t kept pace with how consumers have changed in the last few years. To attract, grow and retain customers, brands need data that goes deeper and reveals a whole-human understanding — first-party data without enrichment only tells part of customers’ stories. Download this guide from Resonate to learn how Resonate’s AI neural network, rAI, is helping brands recognize the values that drive people and the buying patterns that predict their behavior to deploy personalized marketing that wins over consumers. [Learn More]( [Sponsored by CVS Media Exchange]( [Why data clean rooms provide better data with control and transparency]( Advertisers need a deeper understanding of customer behavior to succeed in the competitive retail media landscape and data clean rooms allow partners increased transparency without sacrificing security. howdy! [The Creator Economy]( [Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives]( Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance. [Sponsored by Klaviyo]( [How e-commerce brands are measuring the effectiveness of their tech stacks]( As brands grow and customer demand increases, existing tech stacks often need help to scale effectively. howdy! [Generative AI]( [AI to take center stage at Possible conference this week]( At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel— feature the capital letters AI In their headlines. And the topic will be pretty inescapable in most of the conversations that take place onstage or around the event. Advertisement [Sponsored by Brightcove]( [How brands are reaching audiences with owned-and-operated linear channels]( Linear remains valuable for companies looking to maximize their catalogs and engage with audiences seeking lean-back experiences. howdy! [Beyond Ads]( [Amid digital marketing changes, Ibotta turns to brand-building efforts]( It’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention. howdy! [Generative AI]( [AI Briefing: Cloud giants' AI ambitions create new partnerships — and new competitive concerns]( Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts [All Latest Stories]( You received this email because you’re a member of the Digiday community. 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