Snapchat’s relationship with publishers is still pretty complicated

The recent layoffs have thrown a spanner in the works, while the focus on creators seems even more pronounced. April 12, 2024 [PRESENTED BY]( [Snapchat’s relationship with publishers is still pretty complicated]( [Snapchat’s layoffs have thrown a spanner in the works](, while the focus on creators seems even more pronounced. Additional coverage: - Forbes's subdomain scandal [has the buy-side asking a lot of questions]( when it comes to programmatic reporting. - [Three AI companies share analyses]( about copyright concerns, websites blocking web crawlers and how much AI text includes protected content. - A Digiday+ Research survey found that marketers' X usage trails far behind its social media competitors, and also that [marketing spend on the platform has dropped dramatically](, with brand safety being the biggest concern for marketers. - For the brands whose sponsorships and ads form the backbone of esports companies’ revenue strategies, [official co-streams represent a bit of a double-edged sword](. - Our most-read story this week: [Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data]( Other things to know about - The [Future Leader Awards]( recognize the next generation of leaders making an impact in their industry. Your last chance to submit entries is Friday, April 26. - For retail media, growth depends on enthusiastic and transparent [collaboration between media networks and advertisers](, and data clean rooms are an environment essential to that collaboration. Sponsored by CVS Media Exchange. - As e-commerce brands work to [provide the level of personalization that consumers expect](, many are realizing that their existing martech stacks need to catch up. Sponsored by Klaviyo. Top Stories Ivy Liu [Publishing in the Platform Era]( [Snapchat’s relationship with publishers is still pretty complicated]( The recent layoffs have thrown a spanner in the works, while the focus on creators seems even more pronounced. howdy! [Beyond Ads]( [‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report]( Forbes’s subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting. SPONSORED BY [Logo] [Viewers are binging the new season of ‘Halo’]( [img]( All episodes of ‘Halo’ are now streaming exclusively on Paramount+. Stream season 2 today. [Learn More]( [Sponsored by Yieldmo]( [How advertisers are using AI to deliver the best format experience]( By applying machine learning to creative formatting, advertisers optimize the format for each ad opportunity and improve user experience. howdy! [Generative AI]( [Can AI analyses about AI content reveal anything about AI and copyright?]( Three AI companies share analyses about copyright concerns, websites blocking web crawlers and how much AI text includes protected content. [Sponsored by Wpromote]( [Accelerating growth with privacy-first data strategies]( Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. howdy! [Marketing on Platforms]( [Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist]( A Digiday+ Research survey found that marketers’ X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers. Advertisement [Sponsored by Salesforce]( [Virtual event: Strategies for preparing a data ecosystem for AI integration]( Register for this virtual event on May 2 at 11 a.m. ET to learn about the elements needed to prepare data ecosystems that unlock AI’s full potential. howdy! [Gaming & Esports]( [How PGL used influencer co-streams to supercharge esports viewership]( For the brands whose sponsorships and ads form the backbone of esports companies’ revenue strategies, official co-streams represent a bit of a double-edged sword. howdy! [The Programmatic Marketer]( [Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data]( Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](