Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data

Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly. April 11, 2024 [PRESENTED BY]( [Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data]( Identity vendor [Adstra claims Kinesso broke data-licensing terms]( to help IPG-stablemate Acxiom compete unfairly. Additional coverage: - [Dove committed to not using AI in its advertising](, which makes sense for the beauty behemoth, according to agency execs, who said they see the move as akin to the brand’s stand against photoshopping its advertising. - [Scope3 unveils GMP+ with Sharethrough]( as debut partners to extend "Green PMPs." - Getting users to willingly sign in to a publisher website can be valuable, but has proven elusive. [More in this Digiday+ Media Briefing.]( - [This week’s Digiday+ Research Briefing]( examines publishers’ reservations about Google's Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety. - Integrated agency [CG Life acquired digital agency Toolhouse]( to expand its technology and omnichannel capabilities in the health care and biopharma space. - Before the pandemic, juggling work and parenthood was challenging; now, it's become a full-blown crisis. Despite the chaos, parents are resilient, carving out small victories to regain a sense of agency. [Dive into WorkLife's latest series]( to discover how they're navigating this new normal. Other things to know about - The [Digiday Technology Awards]( recognize the innovative technology shaping the media and marketing landscape. Submit your entries by tomorrow, April 12 to lock in the best rate. - The advertising industry is already self-regulating through several initiatives to [promote greater carbon emissions transparency](. Sponsored by Cedara. - An intelligent creative format [drives customer engagement]( and improves brand awareness, attention, consideration and other KPIs. Sponsored by Yieldmo. Top Stories Ivy Liu [The Programmatic Marketer]( [Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data]( Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly. howdy! [Brands in Culture]( [Dove pledges not to use AI in communications, spurring marketers to think about AI and 'brand ethos']( That Dove is putting a stake in the ground on this issue makes sense for the beauty behemoth, according to agency execs, who said they see the move as akin to the brand’s stand against photoshopping its advertising. SPONSORED BY [Logo] [Viewers are binging the new season of ‘Halo’]( [img]( All episodes of ‘Halo’ are now streaming exclusively on Paramount+. Stream season 2 today. [Learn More]( [Sponsored by Salesforce]( [How media and entertainment marketers are preparing data for the AI revolution]( Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. howdy! [The Programmatic Publisher]( [How a revamped Green Media Product hopes to solve ‘problematic placements’]( Scope3 unveils GMP+ with Sharethrough as debut partners to extend ‘Green PMPs.’ [Sponsored by Acxiom]( [How brands are most likely to engage Gen Z shoppers]( For Gen Z, brand loyalty appears to have less to do with the brand itself than with how that brand aligns with their values. howdy! [Beyond Ads]( [Media Briefing: Publishers' audience authentication strategies are put to the test]( Getting users to willingly sign-in to a publisher website can be valuable, but has proven elusive. Advertisement [Sponsored by Klaviyo]( [Digital marketers are maximizing revenue by consolidating data and incorporating AI]( Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster. howdy! [Publisher Investment Strategies]( [Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns]( In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research. howdy! [Strategizing for the Future]( [CG Life doubles in size by buying a digital shop to expand its health and sciences targeting]( Integrated agency CG Life acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](