Inside X's latest efforts to make advertisers believe it's a platform that's safe for brands

Could this be the turning point everyone’s been waiting for? April 08, 2024 [PRESENTED BY]( [Inside X's latest efforts to make advertisers believe it's a platform that's safe for brands]( It appears X is making some genuine strides in the realm of brand safety. [Could this be the turning point everyone's been waiting for?]( Additional coverage: - Publishers' concerns regarding Privacy Sandbox are well documented; they are apprehensive that the new system could [significantly reduce the effectiveness of targeted advertising]( in Google Chrome. - Executives buying and selling generative AI to companies say [enterprise adoption is still very much in its nascent stage](. - A veteran content executive makes an argument for changing the upfront — but first it's important to distinguish the presentation side from the marketplace side. [More in this Digiday+ Media Buying Briefing.]( - During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. [Publishing execs talk more in this video.]( - Performance branding company Within beat out a holding company shop to [win media agency of record in North America for Foot Locker](. Other things to know about - Submit your entries for the [Digiday Awards]( for the chance to be recognized as the best in media and marketing. Past winners include P&G, Priceline and many more. Enter by May 3 to lock in the best rate. - Linear remains valuable for companies looking to maximize their catalogs and [engage with audiences seeking lean-back experiences](. Sponsored by Brightcove. - By applying machine learning to creative formatting, advertisers optimize the format for each ad opportunity and [improve user experience](. Sponsored by Yieldmo. Top Stories Ivy Liu [Brand Safety]( [Inside X's latest efforts to make advertisers believe it's a platform that's safe for brands]( Could this be the turning point everyone’s been waiting for? howdy! [The Programmatic Publisher]( [Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals]( The platitudes are well documented, but ad tech insiders fear a more complex game is unfolding. SPONSORED BY [Logo] [Viewers are binging the new season of ‘Halo’]( [img]( All episodes of ‘Halo’ are now streaming exclusively on Paramount+. Stream season 2 today. [Learn More]( [Sponsored by Wpromote]( [Brands are investing in forecasting tools to hit revenue targets]( Accurate forecasting is critical to investment scenario planning, but these tools must generate insights without relying on outdated models, such as third-party data. howdy! [Generative AI]( [AI Briefing: Enterprise AI has some growing up to do]( Executives buying and selling generative AI to companies say enterprise adoption is still very much in its nascent stage. [Sponsored by Salesforce]( [How media and entertainment marketers are preparing data for the AI revolution]( Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. howdy! [Media Buying Briefing: The upfront season! Can't live with 'em, can't so easily change 'emÂ]( A veteran content executive makes an argument for changing the upfront — but first it’s important to distinguish the presentation side from the marketplace side. Advertisement [Sponsored by Klaviyo]( [Why data activation is unlocking omnichannel revenue growth for brands]( From purchase history data to message engagement data, savvy brands leverage customer data to expand their audiences. howdy! [Publishing in the Platform Era]( [Challenge board: Publishers speak out during the Digiday Publishing Summit]( During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. howdy! [Strategizing for the Future]( [How indie agency Within won over Foot Locker as its AOR for North America]( Performance branding company Within beat out a holding company shop to win media agency of record in North America for Foot Locker. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](