Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

The loss of third-party cookies continues to push marketers, like Scotts Miracle-Gro, to pursue retail marketing networks. April 03, 2024 [PRESENTED BY]( [Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie]( The loss of third-party cookies continues to push marketers, like Scotts Miracle-Gro, [to pursue retail marketing networks](. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming. - Luminosity Gaming, part of Enthusiast Gaming’s broader umbrella of gaming properties, [has become one of marketers’ de facto entry points]( into the competitive scene for “Super Smash Bros.,” the decades-popular fighting game published by Nintendo. - More employers are realizing dual tracks, where people can still see growth, success and increased compensation without the manager title, can positively impact employee retention and overall happiness in the workplace. Global commerce company [Shopify is one of those companies and implemented dual tracks]( last March. - ICYMI our top story from March: [Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs]( Other things to know about - Carhartt, January Digital and Movers + Shakers are among this year’s Digiday Media Buying and Planning Awards winners. [Check out the full winner’s announcement here.]( - According to Nielsen, broadcast and cable combined for [50.9% of all U.S. TV usage in February 2024](. Sponsored by Brightcove. - [Register for this virtual event]( on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities. Sponsored by Future. Top Stories Ivy Liu [Retail Revolution]( [Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie]( The loss of third-party cookies continues to push marketers, like Scotts Miracle-Gro, to pursue retail marketing networks. howdy! [Programming & Production]( [Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business]( This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming. SPONSORED BY [Logo] [For TV for any mood, audiences are tuning into Pluto TV]( [img]( Pluto TV is the leading free streaming television service. It delivers hundreds of live linear channels and thousands of titles on-demand, offering audiences entertainment to fit any mood. Whether viewers are in the mood for an action-filled adrenaline rush, a deep belly laugh from their favorite comedy or ready to play detective on one of the many true-crime channels, Pluto TV has something for them to enjoy—for free. [Learn More]( [Sponsored by Arc XP]( [Report: The evolution and impact of search and referral in 2024]( In this new State of the Industry report, learn how platforms such as Facebook and Google make significant algorithmic changes; the way traffic flows from these channels to publishers’ sites is shifting, requiring new strategies for publisher success. howdy! [Gaming & Esports]( [How Luminosity Gaming won over Kroger to get in to Super Smash Bros.]( Luminosity Gaming, part of Enthusiast Gaming’s broader umbrella of gaming properties, has become one of marketers’ de facto entry points into the competitive scene for “Super Smash Bros.,” the decades-popular fighting game published by Nintendo. [Sponsored by Papercup]( [How publishers are using generative AI to drive revenue]( Publishers are racing to gain a competitive advantage with AI. From dubbing video content in other languages to expanding engagement and monetization, generative AI has become a pathway to increasing creative productivity. howdy! [Retail Revolution]( [Here's how Shopify’s dual-track promotion plan is working out]( Not everyone makes a good people manager. The expression “the best player doesn’t make the best coach” can ring true in the workplace. Advertisement [Sponsored by Klaviyo]( [Why data activation is unlocking omnichannel revenue growth for brands]( From purchase history data to message engagement data, savvy brands leverage customer data to expand their audiences. howdy! [Four months in, here's the rundown of Google's Chrome cookie conundrum so far]( Amidst the ensuing chaos, there’s been a medley of trial and error, wild guesses, and enough pontificating to fill a library. howdy! [Generative AI]( [Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?]( As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them? [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](