Four months in, here's the rundown of Google's Chrome cookie conundrum so far

Four months down, and Google’s endeavor to wrangle the tracking chaos in Chrome is… well, let’s call it complex. April 02, 2024 [PRESENTED BY]( Four months in, here's the rundown of Google's Chrome cookie conundrum so far Google's endeavor to [wrangle the tracking chaos]( in Chrome is... well, let's call it complex. Additional coverage: - As media agencies tout the potential of AI efficiencies, [marketers are probing](: Will this translate to cost savings, and if so, will those savings benefit them? - The last year has been transformational for Olipop, [positioning itself]( as a true competitor to the likes of legacy brands like Pepsi or Coca Cola. - Early experimentation with generative AI ad personalization for eBay [has seen the company]( creating more banner ads, more personalized suggestions and subject lines for emails for its owned and earned channels as well as working with YouTube on different video edits for its paid ads. - When it comes to multicultural strategies, agencies [are now thinking]( beyond communities, languages and age – as well as striving internally to shape their organization's workforce representation and culture. Other things to know about - The [Greater Good Awards]( recognize the companies striving to make a positive impact. New categories include Wellness, Veterans Support, and Press Freedom. Submit by Friday, May 10 to secure the best rate. - Increasingly, [brands will be fined for their use (or misuse) of data](. Understandably, this will cause an industrywide reaction and lead to new conversations. Sponsored by Alliant. - Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. [Download this new report]( for more insights on the subscription economy. Sponsored by Bango. Top Stories Ivy Liu [Four months in, here's the rundown of Google's Chrome cookie conundrum so far]( Four months down, and Google’s endeavor to wrangle the tracking chaos in Chrome is… well, let’s call it complex. howdy! [Generative AI]( [Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?]( As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them? SPONSORED BY [Logo] [For TV for any mood, audiences are tuning into Pluto TV]( [img]( Pluto TV is the leading free streaming television service. It delivers hundreds of live linear channels and thousands of titles on-demand, offering audiences entertainment to fit any mood. Whether viewers are in the mood for an action-filled adrenaline rush, a deep belly laugh from their favorite comedy or ready to play detective on one of the many true-crime channels, Pluto TV has something for them to enjoy—for free. [Learn More]( [Sponsored by Yieldmo]( [How advertisers are using AI to deliver the best format experience]( By applying machine learning to creative formatting, advertisers optimize the format for each ad opportunity and improve user experience. howdy! [Marketing on Platforms]( ['We're such a different company today': Inside Olipop's growth strategy with Chad Wilson, head of marketing]( The last year has been transformational for Olipop, positioning itself as a true competitor to the likes of legacy brands like Pepsi or Coca Cola. [Sponsored by Klaviyo]( [How personalization is eliminating redundant steps in the shopper journey]( True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed. howdy! [Generative AI]( [Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now]( Early experimentation with generative AI ad personalization for eBay has seen the company creating more banner ads, more personalized suggestions and subject lines for emails for its owned and earned channels as well as working with YouTube on different video edits for its paid ads. Advertisement [Sponsored by Wpromote]( [How brands are generating insights from first-party data]( Brands are seeking future-proof solutions that will mobilize privacy-compliant first-party data and connect marketing activations to business outcomes. howdy! [Business of TV]( [Media Buying Briefing: Media agency investment execs weigh in on Amazon's ad-supported tier]( Though they celebrate Amazon Prime’s significant subscriber base and quality programming, buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer requests. howdy! [Generative AI]( [Freelance platforms see even more of an increase in supply and demand for AI skills]( AI-related skills are increasingly in demand on freelance platforms like Fiverr and Upwork. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](