G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business

The tale of Kotaku is a classic example of corporate focus on growth vs. journalistic idealism. This time, though, the battleground is one of the most storied publications in gaming media. April 01, 2024 [PRESENTED BY]( G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business The tale of Kotaku [is a classic example]( of corporate focus on growth vs. journalistic idealism. This time, though, the battleground is one of the most storied publications in gaming media. Additional coverage: - As the digital advertising marketplace [gets more crowded](, expensive and riddled with data privacy initiatives, performance marketers find themselves at an inflection point. - Though they celebrate Amazon Prime’s significant subscriber base and quality programming, buyers [cite a lack of flexibility]( to purchase individual shows as well as somewhat of a slow reaction to buyer requests. - With the 2024 U.S. election just seven months away, U.S. officials [warn the AI era poses]( a far bigger threat than the past two decades of social media. - AI-related skills [are increasingly in demand]( on freelance platforms like Fiverr and Upwork. Other things to know about - Your last chance to save on passes for the [Digiday Programmatic Marketing Summit]( is tomorrow, April 2. Don't miss this chance to book months' worth of meetings over just three days. - Publishers facing numerous industrywide disruptions in recent years are adding the reality of the third-party cookie’s demise. In this new survey-driven report, learn [how publishers define the state of search and referral traffic in 2024]( and how they’re working to restore and drive both in times of change. Sponsored by Arc XP. - While the top 10 retailers commandeer the lion's share of ad dollars, smaller RMNs are carving out their niche by [capitalizing on their unique value proposition]( of capturing traffic during moments of purchase intent. Sponsored by Adstra. Top Stories Ivy Liu [Gaming & Esports]( [G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business]( The tale of Kotaku is a classic example of corporate focus on growth vs. journalistic idealism. This time, though, the battleground is one of the most storied publications in gaming media. howdy! [Marketing on Platforms]( ['It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand]( As the digital advertising marketplace gets more crowded, expensive and riddled with data privacy initiates, performance marketers find themselves at an inflection point. SPONSORED BY [Logo] [For TV for any mood, audiences are tuning into Pluto TV]( [img]( Pluto TV is the leading free streaming television service. It delivers hundreds of live linear channels and thousands of titles on-demand, offering audiences entertainment to fit any mood. Whether viewers are in the mood for an action-filled adrenaline rush, a deep belly laugh from their favorite comedy or ready to play detective on one of the many true-crime channels, Pluto TV has something for them to enjoy—for free. [Learn More]( [Sponsored by Klaviyo]( [How e-commerce brands are addressing personalization through tech stack audits]( As e-commerce brands work to provide the level of personalization that consumers expect, many are realizing that their existing martech stacks need to catch up. howdy! [Business of TV]( [Media Buying Briefing: Media agency investment execs weigh in on Amazon's ad-supported tier]( Though they celebrate Amazon Prime’s significant subscriber base and quality programming, buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer requests. [Sponsored by Future]( [How brands outside the gaming industry are tapping into gaming audiences]( Join this virtual event on April 10 at 1 p.m. ET to learn how non-endemic brands are gaining an edge by tapping into the spaces gamers frequent, such as publications and events. howdy! [Generative AI]( [AI Briefing: Hillary Clinton and Google's Eric Schmidt both suggest Section 230 reform]( The event, hosted by the Aspen Institute convened top leaders from U.S., European and state governments as well as top experts from the worlds of AI and media. Advertisement [Sponsored by Bango]( [Report: How subscribers are responding to climbing prices]( While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. howdy! [Generative AI]( [Freelance platforms see even more of an increase in supply and demand for AI skills]( AI-related skills are increasingly in demand on freelance platforms like Fiverr and Upwork. howdy! [Generative AI]( [AI Briefing: Hillary Clinton and Google's Eric Schmidt both suggest Section 230 reform]( The event, hosted by the Aspen Institute convened top leaders from U.S., European and state governments as well as top experts from the worlds of AI and media. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](