How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business

Hearst’s Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. March 27, 2024 How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business Hearst's Sheel Shah [took the stage]( at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Additional coverage: - This week’s Future of TV Briefing [looks at the measurement currency outlook]( for this year’s TV and streaming ad upfront market. - BDG [has streamlined its editorial strategy](, publishing fewer articles and focusing on live events to grow and monetize an audience amid referral traffic declines. - Forbes [has been running tests]( with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue. - As the creator economy continues to boom, creators [are making their way]( off of mobile screens and onto the small screen. Other things to know about - The [Digiday Technology Awards]( are your opportunity to be recognized as the best in tech. Featured categories include Best E-Commerce Technology, Best Data Team, Best AI Platform and more. Enter by April 12 for the best rate. - After building an effective email marketing strategy, Dagne Dover [turned to SMS]( to drive message reinforcement and cross-channel conversions. Sponsored by Klaviyo. - While first-party data is one of many paths forward in a cookieless, privacy-first landscape, [third-party data is still around](. Sponsored by Alliant. Top Stories Ivy Liu [Content & Commerce]( [How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace businessÂ]( Hearst’s Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. howdy! [Business of TV]( [Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront]( This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market. [Sponsored by Arc XP]( [The state of publisher traffic in 2024]( Publishers facing numerous industrywide disruptions in recent years are adding the reality of the third-party cookie’s demise. In this new survey-driven report, learn how publishers define the state of search and referral traffic in 2024 and how they’re working to restore and drive both in times of change. Advertisement howdy! [Publishing in the Platform Era]( [BDG publishes fewer stories amid referral traffic declines, focuses on events to grow and monetize audiences]( BDG has streamlined its editorial strategy, publishing fewer articles and focusing on live events to grow and monetize an audience amid referral traffic declines. [Sponsored by Future]( [How brands outside the gaming industry are tapping into gaming audiences]( Join this virtual event on April 10 at 1 p.m. ET to learn how non-endemic brands are gaining an edge by tapping into the spaces gamers frequent, such as publications and events. howdy! [The Programmatic Publisher]( [How Forbes is testing its SSPs to improve programmatic ad revenue]( Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue. Advertisement [Sponsored by Bango]( [Report: How subscribers are responding to climbing prices]( While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. howdy! [The Creator Economy]( [Why the creator industry is setting its sights on on the small screen]( As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen. howdy! [The Creator Economy]( [Why the creator industry is setting its sights on on the small screen]( As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](