Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency. March 26, 2024 Inside marketing’s elusive Quixote quest for digital ad transparency Stuck in a spin cycle, marketers [are grappling]( with the endless challenge of making tangible progress on ad transparency. Additional coverage: - The Ankler's Janice Min [joins the latest episode]( of the Digiday Podcast. - Google’s entry into in-game ads [represents an endorsement]( of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword. - Rather than seeing Starbucks getting rid of its global CMO as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants [see it as a reflection]( of the current reality for CMOs. - As influencer marketing [has continued to grow]( and normalize for B2C brands, marketers behind B2B brands have taken notice. - There is a shift happening in influencer marketing as influencers [increasingly rely on artificial intelligence]( to make content — and agencies are trying to balance different types of content with new strategies and tools. Other things to know about - The [Greater Good Awards]( recognize companies focused on positively impacting the world. Past winners include Bombas, Audible and more. Submit by Friday, May 10 to secure the best rate. - Brands and retailers are seeking future-proof solutions that will [mobilize privacy-compliant first-party data]( and connect marketing activations to business outcomes. Sponsored by Wpromote. - An intelligent creative format [drives customer engagement]( and improves brand awareness, attention, consideration and other KPIs. Sponsored by Yieldmo. Top Stories Ivy Liu [The Programmatic Marketer]( [Inside marketing’s elusive Quixote quest for digital ad transparency]( Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency. howdy! [Strategizing for the Future]( [‘For your consideration’: How Janice Min is selling entertainment advertisers on The Ankler]( The Ankler’s Janice Min joins the latest episode of the Digiday Podcast. [Sponsored by Klaviyo]( [Digital marketers are maximizing revenue by consolidating data and incorporating AI]( Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster. Advertisement howdy! [Gaming & Esports]( [How Google's entry into in-game advertising puts a spotlight on an industry in flux]( Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword. [Sponsored by Collective Voice]( [How full-funnel creator strategies are shaping brand marketing]( Join this virtual event on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator campaigns that address the whole funnel and deliver ROI for brand marketers. howdy! [Strategizing for the Future]( [Why Starbucks' elimination of its global CMO indicates an evolution of the role, not 'a canary in the coal mine']( Rather than seeing the Starbucks news as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs. Advertisement [Sponsored by Papercup]( [How publishers are using generative AI to drive revenue]( Publishers are racing to gain a competitive advantage with AI. From dubbing video content in other languages to expanding engagement and monetization, generative AI has become a pathway to increasing creative productivity. howdy! [Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself]( As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. howdy! [Generative AI]( [How media agencies are shifting toward generative AI content in influencer marketing]( There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content – and agencies are trying to balance different types of content with new strategies and tools. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](