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Why media companies are still hybrid, four years since the pandemic started

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digiday.com

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daily@mail.digiday.com

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Fri, Mar 22, 2024 10:06 AM

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Four years since the start of the pandemic, most large digital publishers still have hybrid working

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? March 22, 2024 [PRESENTED BY]( [Why media companies are still hybrid, four years since the pandemic started]( Four years since the start of the pandemic, most large digital publishers still have hybrid working models. [Is this the new normal?]( Additional coverage: - TikTok's recent issues aren't affecting how much brands and retailers are spending on marketing on the platform yet — in fact, [their marketing spend on TikTok is actually growing](. - As the third-party cookie fades, [advertisers have started shoring up their first-party data](, more seriously harvesting it as signal loss continues to mount. It’s what Joelle Park, the new svp and CMO at Best Western's parent company, has spent the last eight months in her new role doing. - As impressive and amusing as generative AI is becoming, the technology is backed by nothing more than data — putting datasets at the heart of all AI. [At least that's how one holding company head of tech sees it.]( - Our most-read story this week: [Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs]( Other things to know about - Recognize your team's achievements in the media and marketing industry with the [Digiday Awards](. Previous winners include Disney, P&G and many more. Submit your entries by Friday, May 3 to secure the best rate. - While first-party data is one of many paths forward in a cookieless, privacy-first landscape, [third-party data is still around](. Sponsored by Alliant. - Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to [provide the best format experience to consumers](. Sponsored by Yieldmo. Top Stories Ivy Liu [Modern Newsroom]( [Why media companies are still hybrid, four years since the pandemic started]( Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? howdy! [Marketing on Platforms]( [Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers]( TikTok’s recent issues aren’t affecting how much brands and retailers are spending on marketing on the platform yet — in fact, their marketing spend on TikTok is actually growing. SPONSORED BY [Logo] [How Roundel Media Studio helps brands with data-informed campaign management]( [img]( Annually, Target guests complete 5 billion product searches on the retailer’s online properties. The new Roundel Media Studio gives brands all the tools they need to build and manage Target-sponsored products that connect with this highly engaged audience. When brands manage Target Product Ads campaigns with Roundel Media Studio, they get advanced reporting across their entire Roundel buy through Roundel Kiosk. Teams use this self-service hub to create reports and gain insights to optimize performance and take control of their ad spend continually. There are no DSP or platform access fees for activation. Sign up now to get on the access list. [Learn More]( [Sponsored by Collective Voice]( [Online panel: How brands are crafting successful, full-funnel creator campaigns]( Register for this virtual event on April 17 at 2 p.m. ET to learn how The Mom Edit and Collective Voice's creator-content strategy drove sales and positive ROI for Saks. howdy! [Life Beyond the Cookie]( [Best Western overhauls its data ahead of a cookie-less future]( As the third-party cookie fades, advertisers have started shoring up their first-party data, more seriously harvesting it as signal loss continues to mount. It’s what Joelle Park, the new svp and CMO at Best Western’s parent company, has spent the last eight months in her new role doing. [Sponsored by Bango]( [What consumers want from their subscriptions in 2024]( Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. howdy! [Generative AI]( [Dentsu's incoming data, tech chief discusses how generative AI could shape the future]( As impressive and amusing as generative AI is becoming, the technology is backed by nothing more than data — putting datasets at the heart of all AI. At least that’s how one holding company head of tech sees it. Advertisement [Sponsored by Klaviyo]( [Brands like Dagne Dover are tapping into new channels to grow revenue]( After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions. howdy! [Gaming & Esports]( [Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold]( At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. howdy! [Retail Revolution]( [How media buyers view the retail media landscape — from Amazon to Walmart to Wawa]( The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

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