Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold

At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. March 21, 2024 [PRESENTED BY]( [Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold]( At the moment, [Amazon appears to be picking apart Twitch](, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. Additional coverage: - The promise of wealth, or in this case, ad dollars, has the [retail media marketplace heating up with scads of retailers](, from first-movers like Amazon to newcomers like Wawa and the unsuspected like Cars.com. - Execs from Axios, Hearst, Semafor and Time, among other media companies, are heading to DPS to talk shop next week. [Read more about what to expect in this Digiday+ Media Briefing.]( - It's clear that advertisers still have a lot to wrap their heads around when it comes to Reddit. [Here's what you should know about Reddit’s IPO.]( - In [this week’s Digiday+ Research Briefing](, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads this year and how the ANA is instituting a “programmatic benchmarking report." - From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week: [the ever-promising allure of artificial intelligence](. Other things to know about - Give recognition to the up-and-coming talent at your company by entering the [Future Leader Awards](. Past winners include next-gen leaders from Duolingo, LG and more. Your last day to submit is Friday, April 26. - As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re [evaluating how AI can help them meet their goals](, such as making content available in other languages to grow audiences, engagement and monetization. Sponsored by Papercup. - While the top 10 retailers commandeer the lion's share of ad dollars, smaller RMNs are carving out their niche by [capitalizing on their unique value proposition]( of capturing traffic during moments of purchase intent. Sponsored by Adstra. Top Stories Ivy Liu [Gaming & Esports]( [Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold]( At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. howdy! [Retail Revolution]( [How media buyers view the retail media landscape — from Amazon to Walmart to Wawa]( The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company. SPONSORED BY [Logo] [How Roundel Media Studio helps brands with data-informed campaign management]( [img]( Annually, Target guests complete 5 billion product searches on the retailer’s online properties. The new Roundel Media Studio gives brands all the tools they need to build and manage Target-sponsored products that connect with this highly engaged audience. When brands manage Target Product Ads campaigns with Roundel Media Studio, they get advanced reporting across their entire Roundel buy through Roundel Kiosk. Teams use this self-service hub to create reports and gain insights to optimize performance and take control of their ad spend continually. There are no DSP or platform access fees for activation. Sign up now to get on the access list. [Learn More]( [Sponsored by Bango]( [Report: How subscribers are responding to climbing prices]( While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. howdy! [Strategizing for the Future]( [Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition]( Execs from Axios, Hearst, Semafor and Time, among other media companies, are heading to DPS to talk shop next week. [Sponsored by Klaviyo]( [How personalization is eliminating redundant steps in the shopper journey]( True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed. howdy! [Marketing on Platforms]( [The Rundown: Everything you need to know about Reddit as the platform goes public]( It’s clear that advertisers still have a lot to wrap their heads around when it comes to Reddit. Advertisement [Sponsored by Future]( [How brands outside the gaming industry are tapping into gaming audiences]( Join this virtual event on April 10 at 1 p.m. ET to learn how non-endemic brands are gaining an edge by tapping into the spaces gamers frequent, such as publications and events. howdy! [Evolving Agencies]( [Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes]( In this week’s Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads this year and how the ANA is instituting a “programmatic benchmarking report,” as seen in recent data from Digiday+ Research. howdy! [Generative AI]( [From GTC and GDC to Shoptalk: Major industry events put AI on center stage]( From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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