Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.” March 20, 2024 [PRESENTED BY]( [Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs]( [Google's DV 360 and The Trade Desk are DRAX Direct's launch partners](, a development the entertainment giant is characterizing as a "landmark agreement." Additional coverage: - [LinkedIn has been quietly changing over the years](, establishing itself as a haven for content creators. - [This week’s Digiday+ Future of TV Briefing]( looks at ad buyers' and sellers’ early expectations for this year’s upfront market. - [Fortune is setting down roots in Europe]( through several new leadership hires. - As Nvidia’s GPU Technology Conference kicked off this week, [agencies are getting a sense of how much computing and artificial intelligence will grow]( in the next few years — and what that could mean for the advertising industry. Other things to know about - Just announced: Digitas and Critical Mass are among this year's Digiday Media Buying and Planning Awards finalists. Check out the full list [here](. - Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. [Download this new report]( for more insights on the subscription economy. Sponsored by Bango. - Brands like AriZona Beverage Co. regularly [optimize their targeting]( to send fewer, more relevant campaigns. Sponsored by Klaviyo. Top Stories Ivy Liu [The Programmatic Publisher]( [Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs]( Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.” howdy! [Marketing on Platforms]( [How LinkedIn has quietly become the talk of the content creator community]( LinkedIn has steadily moved away from being a conventional professional network to becoming a content recommendation engine. SPONSORED BY [Logo] [How Roundel Media Studio helps brands with data-informed campaign management]( [img]( Annually, Target guests complete 5 billion product searches on the retailer’s online properties. The new Roundel Media Studio gives brands all the tools they need to build and manage Target-sponsored products that connect with this highly engaged audience. When brands manage Target Product Ads campaigns with Roundel Media Studio, they get advanced reporting across their entire Roundel buy through Roundel Kiosk. Teams use this self-service hub to create reports and gain insights to optimize performance and take control of their ad spend continually. There are no DSP or platform access fees for activation. Sign up now to get on the access list. [Learn More]( [Sponsored by Alliant]( [How privacy regulations are impacting the data landscape]( Increasingly, brands will be fined for their use (or misuse) of data. Understandably, this will cause an industrywide reaction and lead to new conversations. howdy! [Business of TV]( [Future of TV Briefing: TV ad buyers and sellers expect a 'slow, long upfront' — for now]( This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market. [Sponsored by Collective Voice]( [How full-funnel creator strategies are shaping brand marketing]( Join this virtual event on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator campaigns that address the whole funnel and deliver ROI for brand marketers. howdy! [Strategizing for the Future]( [How Fortune is expanding its European footprint]( Fortune is setting down roots in Europe through several new leadership hires. Advertisement [Sponsored by Adstra]( [Advertisers and RMNs are leaning on collaboration to overcome walled gardens]( Since RMNs need to serve as many advertisers as possible, they must be fluent in as many identity currencies as possible. howdy! [Generative AI]( [Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses]( As Nvidia’s GPU Technology Conference kicked off this week, agencies are getting a sense of how much computing and artificial intelligence will grow in the next few years – and what that could mean for the advertising industry. howdy! [Life Beyond the Cookie]( [Special report: The third-party cookie primer]( A catch-up on all things third-party cookies. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](