NOTICE OF DATA BREACH

Dear Destination Maternity Customer:  Destination Maternity writes to inform you of an incident that may affect the security of some of your personal information. This notice provides information about the incident, our response, and resources available to you to help protect your information from possible misuse, should you feel it necessary to do so.  What Happened?  On March 20, 2021, Destination Maternity experienced a cyber event that impacted certain information technology systems. We immediately took steps to isolate those systems and, as part of our comprehensive response, launched an investigation to determine the nature and scope of the incident. We are working with a leading information security firm to assist in our response and support the investigation. What Information Was Involved? We learned that this cyber event was initiated by an unauthorized party and affected our network and customer database. This database contains information such as customer names, addresses, email addresses, telephone numbers and potentially due dates if that information was provided to Destination Maternity by our customers. However, we want to assure you that we do not store customer Social Security or credit card numbers, and other financial information and this type of information was not impacted by this event.  What We Are Doing.  We take this incident and the security of personal information in our care seriously. Upon learning of this incident, we moved quickly to investigate and respond to this incident, assess the security of relevant systems, and notify potentially affected individuals. We also notified and are cooperating with Federal law enforcement. As part of our ongoing commitment to the security of information, we are also reviewing and enhancing existing policies and procedures to reduce the likelihood of a similar future event.  What You Can Do.  While we do not store customer Social Security numbers or financial information, we encourage you to remain vigilant against incidents of identity theft and fraud by reviewing your account statements and monitoring your free credit reports for suspicious activity and to detect errors over the next 12 to 24 months. Please also review the below information regarding other suggestions to help protect your information should you feel it necessary.  For More Information.  We understand that you may have questions about this incident that are not addressed in this email. If you have additional questions, please call our call center at (877) 817-8427 Monday through Friday, 9:00 a.m. to 8:00 p.m. ET, and Saturday and Sunday, 5:00 a.m. to 5:00 p.m. ET.   Sincerely,  Destination Maternity Team   Steps You Can Take to Help Protect Personal Information  Monitor Your Accounts  Under U.S. law, a consumer is entitled to one free credit report annually from each of the three major credit reporting bureaus, Equifax, Experian, and TransUnion. To order your free credit report, visit www.annualcreditreport.com or call, toll-free, 1-877-322-8228.  You may also directly contact the three major credit reporting bureaus listed below to request a free copy of your credit report.  Consumers have the right to place an initial or extended “fraud alert” on a credit file at no cost. An initial fraud alert is a 1-year alert that is placed on a consumer’s credit file. Upon seeing a fraud alert display on a consumer’s credit file, a business is required to take steps to verify the consumer’s identity before extending new credit. If you are a victim of identity theft, you are entitled to an extended fraud alert, which is a fraud alert lasting seven years. Should you wish to place a fraud alert, please contact any one of the three major credit reporting bureaus listed below.  As an alternative to a fraud alert, consumers have the right to place a “credit freeze” on a credit report, which will prohibit a credit bureau from releasing information in the credit report without the consumer’s express authorization. The credit freeze is designed to prevent credit, loans, and services from being approved in your name without your consent. However, you should be aware that using a credit freeze to take control over who gets access to the personal and financial information in your credit report may delay, interfere with, or prohibit the timely approval of any subsequent request or application you make regarding a new loan, credit, mortgage, or any other account involving the extension of credit. Pursuant to federal law, you cannot be charged to place or lift a credit freeze on your credit report. To request a security freeze, you will need to provide the following information:  - Full name (including middle initial as well as Jr., Sr., II, III, etc.); - Social Security number; - Date of birth; - Addresses for the prior two to five years; - Proof of current address, such as a current utility bill or telephone bill; - A legible photocopy of a government-issued identification card (state driver’s license or ID card, military identification, etc.); and - A copy of either the police report, investigative report, or complaint to a law enforcement agency concerning identity theft if you are a victim of identity theft.  Should you wish to place a fraud alert or credit freeze, please contact the three major credit reporting bureaus listed below:  Equifax Experian TransUnion 888-298-0045 1-888-397-3742 833-395-6938 Equifax Fraud Alert, P.O. Box 105069 Atlanta, GA 30348-5069 Experian Fraud Alert, P.O. Box 9554, Allen, TX 75013 TransUnion Fraud Alert, P.O. Box 2000, Chester, PA 19016 Equifax Credit Freeze, P.O. Box 105788 Atlanta, GA 30348-5788 Experian Credit Freeze, P.O. Box 9554, Allen, TX 75013 TransUnion Credit Freeze, P.O. Box 160, Woodlyn, PA 19094  Additional Information  You may further educate yourself regarding identity theft, fraud alerts, credit freezes, and the steps you can take to protect your personal information by contacting the consumer reporting bureaus, the Federal Trade Commission, or your state Attorney General.  The Federal Trade Commission may be reached at: 600 Pennsylvania Avenue NW, Washington, DC 20580; www.identitytheft.gov; 1-877-ID-THEFT (1-877-438-4338); and TTY: 1-866-653-4261.  The Federal Trade Commission also encourages those who discover that their information has been misused to file a complaint with them.  You can obtain further information on how to file such a complaint by way of the contact information listed above.  You have the right to file a police report if you ever experience identity theft or fraud.  Please note that in order to file a report with law enforcement for identity theft, you will likely need to provide some proof that you have been a victim.  Instances of known or suspected identity theft should also be reported to law enforcement and your state Attorney General.  This notice has not been delayed by law enforcement. 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