Registration closes tonight.
I wanted to come to you today to set the stage for tomorrowâs live video presentation.
As you already know, youâll soon have unprecedented access to the confidential market analysis of the data acquired from the Bureau of Labor Statistics.
Because of the breadth and depth of the data, finding people who can work with it to produce useable information is difficult and costly, but the results are invaluable and provide incredibly powerful information with which you can invest and conduct business.
So, before the broadcast tomorrow⦠letâs give you some quick perspective on what youâre about to hearâ¦
Consumers in the U.S. peak in their overall spending around age 46 for Baby Boomers and 47 for the first wave of the Millennials.
This chart shows the key sectors for the U.S. for the millennial generationâ¦
The Baby Boomers got married at age 26. Members of the first wave of Millennials â born from 1976 to 1990 â are getting married at age 27. There was a dip in births for seven years into 1997. Then a final birth wave unfolded into 2007. But that second wave is less consequential in the U.S. because the decline in immigration after 2001 offset those births.
Regardless, more experts are separating these two surges into different generations that came of age with different economic environments, and I agree with that.
The peak of that first wave entered the workforce during the Great Financial Recession. They are, therefore, more conservative and collective/collaborative in character⦠more like the Bob Hope generation.
The second wave will enter the workforce during the next global boom, so theyâll likely be more creative and individualistic⦠more like the Boomers.
For investment and business purposes, weâll only focus on the aging Boomers in the upcoming presentation. This directs us to sectors like cruise ships, vitamins and pharmaceuticals, and nursing homes. These later peaking sectors will have both higher and longer growth cycles to exploit, and hence outpace even the wave of Millennial spending on things households buy into their mid-30s.
One of Americaâs top economic experts will dig into all the details in his live video presentation on July 18th at 1 PM EST. Make sure to check your email inbox tomorrow for a link to the video!
[Shannon Sands's signature]
Shannon Sands
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