The Growth Newsletter #092: 🖤📧, 😴, 🤖🎨, 🧾

Black Friday, email snoozing, AI blog images, and tax savings  ‌ ‌ ‌ [Demand Curve] The Growth Newsletter #092 [Read in browser]( Welcome to the 858 founders and marketers who subscribed this week! Some of you came from our dear friends Sahil Bloom, Katelyn Bourgoin, Corey Haines, and Chase Dimond. Thanks for joining.  Nick has let me (Neal) edit this week's edition. And since he’s gone, this’ll be like a weekend when the kids are left at home while the parents head out of town.  We’re covering 🖤📧, 😴, 🤖🎨, and 🧾.  I mean…Black Friday emails, email snoozing, AI blog images, and tax savings.  If you don’t find this valuable, you can permanently unsubscribe at the bottom of this email. If you like it, tell your friends to [subscribe here](.   Together with [Insense](.  UGC video ads are high converters—social proof encourages people to buy. That's especially true for Black Friday-Cyber Monday and holiday campaigns.  There’s still time to set up influencer partnerships and get UGC ready for the holidays.  It takes fewer than 14 days to win this Q4 through Insense.  [Insense]( is a creator marketplace where you can get a steady flow of authentic UGC starting at $50 per video. One marketer can easily manage multiple collaborations at once—in one space.  Here’s what companies have been able to achieve with Insense: - The Snow Agency scaled UGC production for whitelisted ads to drive higher ROI for their clients. - Wonderskin sourced 100 UGC video assets with less than a $5K budget. - Upper Echelon Products scaled UGC and whitelisted ads that increased conversion rates from 8% to 20%. Try it now. Get $200 in credits for UGC until Nov. 8.  [Book a free strategy call to claim your offer]( (exclusive to Demand Curve readers).  P.S. Know a marketer who can benefit from Insense? [Sign up to be an affiliate here](. Not only do you get up to $200 for every new client, but the business you referred will also get a bonus of $200 to get their first UGC ads.   Want to sponsor Demand Curve? [Here's what you need to know]( (booked out 8+ weeks).  Growing organic traffic by 40%  Want to learn how Ryan grew Close’s organic traffic by 40% in 3 months?  Clearscope is hosting a special webinar with Ryan Robinson, Head of Content at Close on Thursday, November 3. Over the past four months, Ryan has updated over 100 pieces of content across Close.com and his site, ryrob.com.  He’ll walk through his entire process on how achieved 40% growth in 3 months to over 500,000 monthly readers.  [Register here](.  1. BFCM email sequencing 🖤📧 Insight from [Fuel Made](.  Sending too many emails can turn your unsubscribe link into your CTA.  But there is a time of year when consumers welcome more emails: Black Friday and Cyber Monday.  A [recent study]( showed that 63% of consumers want to be reminded of BFCM deals by email.  Hold on now. That doesn’t mean we’re telling you to send out multiple daily email blasts during your BFCM promo.  Instead, spread out your communications before, during, and after BFCM.  - Before: Pre-promote your promotion. Use a countdown sequence to build anticipation for your sale—and to be first to mind before the onslaught of BFCM messaging. - During: Don’t wait until Black Friday to share your deal. Start at least a week early to literally get ahead of the competition. Make sure you’ve updated your site popups and email flows (like abandoned cart discount offers) to reflect your promotion. Once customers make purchases, filter them out from additional BFCM promotional and retargeting campaigns. - After: Make a plan in advance for post-sale content—like product tutorials or gift guides—to provide deeper value as we head into the December holidays. Or highlight your brand’s values, e.g., by sending out a personal message from your founder or sharing your brand story. Email is still the [top channel]( for convincing someone to buy online—so spend time crafting your holiday sequence to maximize sales and minimize bails (unsubs).  2. Let subscribers press the email snooze button 😴 Insight from [Demand Curve](.  Speaking of which…  The unsubscribe link is ubiquitous. In fact, you legally have to include it in marketing emails.  It also helps keep your list clean, so your emails don’t end up in spam or the promotions tab. (We cover more ways to [improve your email deliverability here](.)  But some subscribers may not want to permanently unsubscribe from your list. Maybe they just want a break.  For instance, someone who just maxed out their budget buying Halloween costumes and Black Friday deals might want a break from promo emails until after the holidays.  Letting subscribers “snooze” emails is a great alternative to an all-or-nothing approach. Give them the option to hold off on getting emails from your brand, e.g., for a month or two.  Here’s an example from the oral-care brand HiSmile: Why this is worth testing: - It may reduce your total unsubscribes. - It might give insight into users’ email preferences and habits. If a bunch of subscribers snooze for a month, consider toning down the aggressiveness of certain promotional campaigns (coughBFCMcough).  3. Let machines create your blog images 🤖🎨 Insight from [Deephaven.io](.  Stock photos could be hurting your conversion rate.  Why? They’re unoriginal and inauthentic.  Often, people have seen the same images way too many times. They associate their boredom with your content—and bounce.  Conversely, unique photos and illustrations feel more authentic and engaging.  But what if you don’t have many original images to use, or the budget to create them?  Consider our AI art–generating overlords, such as [DALL-E]( and [Midjourney](.  For example, I got Midjourney to generate this image with a prompt of "a room filled with robot monkeys working on computers": Not perfect, but it’s definitely scroll-stopping and interesting. And I could take a few minutes to tweak it to more of what I was looking for.  The software company Deephaven recently swapped out the stock images on its blog with DALL-E-created graphics. It cost $45 total (see them [here]().  It’s worth trying AI image generators like DALL-E if: - You don’t have the budget or resources to create original graphics. - Your niche isn’t easy to visually represent—whether because it’s very technical (like software) or because relevant photos simply don’t exist. Some tips for creating better AI graphics: - Browse the [DALL-E 2 subreddit]( for inspiration. Most posts include images and their prompts. - Include stylistic modifiers in your prompt. For example, include the name of a specific aesthetic or artist. Or use phrases like “a film still from [famous movie].” - Avoid using words/phrases that may violate [DALL-E’s content policy](. - Expect to do some post-production work. AI isn’t taking over the world yet. You may need to do some light editing to get rid of nonsensical text or elements you don’t like. 4. Freelancers: Increase profits by reducing taxes 🧾 Sponsored by [AppSumo](.  I worked as a freelancer for years. And every year, I would dread filing taxes.  I did them both late and wrong every time. Meaning I’d waste money on late fees and penalties, and I likely failed to claim something I could have.  Luckily, AppSumo created a handy tool called FlyFin that automatically detects every possible tax write-off you might have and helps you file with CPAs. You can do it 24/7 right from your phone.  Grab AppSumo’s (early) [Black Friday FlyFin deal](, and get a one-year subscription for free.   News and links News you can use: Have you heard that Elon bought Twitter?? OF COURSE. We won't be covering that.  Q3 was super cheery for the tech world. Here's a recap: Tech largely fell short of expectations—sometimes way short. Meta lost billions on its metaverse division and saw its stock reach its lowest point in six years. Google had their slowest revenue growth in almost a decade, with YouTube ad revenue falling 2% year over year.  But there were a few glimmers of hope. [Pinterest](’s revenue grew 8% YOY—and notably, their Gen Z user base had double-digit growth over that same period.  More news: - Feeling ready for the holidays? Neither are we. Check out these holiday marketing resources from [TikTok]( and [Meta](. Plus, a three-day live Holiday Market [starts today]( on Instagram. - Google news: Google’s [bumper ad tool](, which uses machine learning to reduce longer videos to six-second bumper ads, is now available to all advertisers. The sunsetting of Universal Analytics 360 is [getting pushed back]( to 2024. And [YouTube]( got some subtle new design enhancements.  Looking to grow your customer retention?  [Engage]( creates some of the best marketing automation tools to deliver personalized campaigns and engagement messages.  With Engage, you can: - Segment customers based on their attributes and actions - Send email and SMS campaigns to customer segments - Automate onboarding, engagement, and reactivation messages Some of their customers have experienced over 60% conversion rates since being onboarded. [Sign up today]( and get 50% off your first 3 months. Top new marketing jobs  If you're looking for a top growth role, check out the opportunities below from our [job board](. [Growth Manager: 100 -> 1000 Customers Quipli Quipli improves the digital experiences of renting equipment online.]( [Growth Marketer / Growth Generalist Curvy Empowering women of all sizes with bras from A to N cup.](   Something fun From [xkcd](   What did you think of this week's newsletter?  [Loved it]( | [Great]( | [Good]( | [Meh]( | [Bad](  If you enjoyed this, please consider sharing it with a friend. If a friend sent you this, get the next newsletter by signing up [here](. If you had fun reading this newsletter, consider following me on [LinkedIn]( and [Twitter](.  Who's [Demand Curve](? We’re on a mission to help make it easier to start, build, and grow companies.  We think a lot of marketing content out there is outdated, fluffy, or scammy. We share high-quality, vetted, and actionable growth content as we learn it from the top 1% of marketers.  How we can help you grow: - Read our free [playbooks](, [blog articles](, and [teardowns](—we break down the strategies and tactics that fast-growing startups use to grow. - Enroll in the [Growth Program](, our professional course that will help you get traction and scale revenue. - Hire our agency, [Bell Curve](, and we'll grow your startup for you. - Engage with our audience by [sponsoring]( Demand Curve. See you next week.  — Neal, Grace, Joyce, Dennis, and the DC team. [Nick]( [Neal O'Grady]( [Grace] Grace Parazzoli [Joyce] Joyce Chou [Dennis] Dennis Buckley   © 2022 Demand Curve, Inc. 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