Welcome to the Growth Newsletter

Here's what you can expect.  ‌ ‌ ‌ [Demand Curve] The Growth Newsletter (Sample Issue) This newsletter curates growth insights from Demand Curve's [community](.  Here's a sample of what you'll get: Every week, we'll send you advanced, actionable growth tactics that will help you grow. 1. Low-cost way to source assets for your brand Insights from [Pencil](.  If you’re building a brand, you need quality assets. Think, photo and video for your site, social channels, ads you might run, and the content you create.  Here’s an effective workaround for brands looking for a fast, inexpensive way to source the top three types of quality creative assets you need using vendors. - Product shots. Use [Soona]( for a quality virtual shoot. Simply choose what types of shots you’re looking for, provide details, and ship your products. You’ll live chat with your photographer so you can make sure you get the shots you need. And you should have finished assets in about 2 weeks. - High-quality stock video. Use [Social Motion Packs]( for beautiful video content. You can buy individual content packs or a subscription to their library. - UGC. Use [Billo]( to source talent. Spec out exactly what type of UGC you want. Creators will apply for your project and you choose those who best fit your brand. Send them products. Approve their content as they submit. [Pencil]( used this process and sourced loads of quality content for their brand ... at a cost of $343.  2. Rank higher in Google by finding Reddit keywords Insights from [Demand Curve](.  A simple technique for more search traffic: - Find a subreddit related to your business. - Pop the subreddit link into Ahrefs (our go-to keyword generation tool) and look for the keywords that the page ranks for. - Take the list of keywords and use them to optimize your content Keywords that Reddit ranks for are low-competition.  Reddit has a high domain authority and frequently ranks on page one. But Reddit pages don't tend to outperform great blog posts in search results.  Now that you have a list of low-competition keywords, build superior content that actually answers the searcher’s questions.  You can eventually outrank the original Reddit thread. 3. Before you invest in TikTok ads, answer these 4 questions Insight from [Demand Curve](, [Hawke Media](, and [Slope](.  All eyes are on TikTok as the next big opportunity in paid social.  TikTok is unsaturated—competition is low and traffic is affordable. And its userbase is snowballing across audiences worldwide.  But is now the right time for you to test TikTok ads as a new ad channel? Before you launch into testing, consider these questions: - Can you commit the budget to test TikTok ads properly? Every new channel has a cost of entry, and you have to spend to learn. We recommend setting aside 10% - 30% of your ad budget to test this channel properly. It’ll likely take 6-10 weeks to test and validate TikTok as a paid acquisition channel. - Does TikTok align with your product? TikTok ads perform well for DTC ecom brands and mobile apps. DTC ecom brands selling visual products with broad appeal, short sales cycles, and AOVs between $25 - $100 tend to get the most out of TikTok. Similarly, mobile apps and games work well since free app installs are low-friction. TikTok ads can work for many other types of products, but consider how your product aligns with the channel before testing. - Do you have the capacity to focus on TikTok as a separate channel in your ad mix? TikTok is an entirely different beast than Facebook. To give TikTok ads a fair shot, you'll need to invest resources into producing a high volume of channel-specific creatives that you can test diligently. Whether you make them yourself or partner with content creators, having a high volume of creatives ready to go is essential. - Have you seen success with Snapchat ads, IG Reels, or IG Stories? If you've had success with any of these channels and want to diversify, TikTok is a logical next step. TikTok can have cheaper CPAs, cheaper CPMs, and higher quality traffic than Snapchat or Instagram. You can try repurposing Snapchat/IG assets because these types of ads are typically vertical UGC videos, precisely the kind of content that performs best on TikTok. And if you have the original video content, even better. You can cut new ads, making full use of TikTok's audiovisual publishing tools to achieve the right aesthetic. If you answered 'yes' to all four questions, TikTok ads might be worth testing now.  If not, and you're still interested in experimenting with TikTok, consider experimenting with an organic TikTok strategy before you dive into ads. New from the blog We've added four new articles to the [the growth blog](. - [The complete guide to organic viral marketing](. You can’t hack virality, but you can use tactics to increase your odds of going viral. We look at the four types of organic virality: pull, push, content, and word of mouth. Some are better than others. - [Grow your email list](. Follow a proven 3-step process to grow your email list the right way. - [Types of Google ads](. Learn how to compare Google's ad campaigns to find out which are right for you: Search, Display, Video, Shopping, App, Local, Smart, and Performance Max. - [Send better cold emails](. When it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign. . What should this newsletter cover next? Reply to this email. Tell us what your biggest growth problem is. We read every reply.  If you enjoyed this, please consider sharing with a friend. If a friend sent you this, get the next newsletter by signing up [here](.  Who's [Demand Curve](? We're who marketers and founders rely on for vetted, high-quality growth marketing information.  How we can help you grow: - Read our free [playbooks](, [blog posts](, and [teardowns](—we break down the strategies and tactics that fast-growing startups use to grow. - Enroll in the [Growth Program](, our professional course that will help you get traction and scale revenue. - Hire our agency, [Bell Curve](, and we'll grow your startup for you. - Post a job or find a top growth role on our [job board](. - Or [advertise]( with us. See you next week.  — Nick, Grace, Joyce, Dennis, and the DC team. [Nick] CONTENT [Nick Costelloe]( [Stewart] CONTENT [Grace ParazzoliÂ]( [Joyce] CONTENT [Joyce]( [Chou]( [Joyce] CONTENT [Dennis Buckley]( © 2022 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States [Unsubscribe](=) from all emails, including the newsletter.