Growth Newsletter #197: 6 tips to improve your copywriting

Copywriting is one of the most important skills. Particularly for founders and marketers.  ‌ ‌ ‌ [Demand Curve]( [Read on demandcurve.com]( The Growth Newsletter #197 6 tips to improve your copywriting Human communication is increasingly written. Texts. Emails. Slack messages. Instagram DMs. Comments. Writing is also the most scalable form of communication. A tweet that took 10 seconds to write can be read by millions. And a landing page or email can be written once and used infinitely. These tips will make your copywriting sharper.  – Neal Brought to you by [Bigin by Zoho CRM](  Most sales CRMs are big, clunky, and expensive. They cost at least $25 to $90 per user per month and can scale up to hundreds per user per month.  And they're so complicated there's a $10+ billion dollar agency industry around installing them.  Bigin is different.  It's made specifically for smaller companies. It's easier to use, costs less, and does everything you need.  Get started with Bigin for just $7 per user. Upgrade to a paid plan and get $100 off, up to 50% [using this]([link](. Want to be featured in front of over 101,000 founders and marketers? [Learn more here](. 6 tips to improve your copywriting Insight from [Neal O’Grady](.  Copywriting is one of the most important skills. Particularly for founders and marketers. Here are 6 simple and effective tips to improve your copywriting.  1. Make it about them  People don’t care about your product.  They care what your product can do for them. What problem do you solve for them? And how does their life improve as a result? Here are some company examples: 2. Make it relatable  Selling something novel or complex?  People don’t buy things they don’t understand.  Relate your product to something they already understand. They’ll get it right away. Metaphor example: - Bad: Portable MP3 player with 8GB of storage - Good: 1,000 songs in your pocket  Analogy example: Note: The “no fees” is an example of “[objection handling](”—preemptively addressing the most likely objection. Ask current customers how they explain your product to a friend. Find the analogies and metaphors they use. 3. Cut the fluff  Write without editing. Wait.  Then, ruthlessly cut words that don’t add value: - Adverbs - Adjectives - Filler Fluff weighs down copy and makes it harder to read. - They don't necessarily need to look terrible, they can just look lo-fi - [X vs. Y comparison,]( making the alternative look bad - Instagram story aesthetic - Emojis for familiarity and casualness  4. Use simple words  Even someone with an IQ of 160 enjoys reading at a 5th to 8th grade level: - Avoid industry jargon. - Pretend you’re explaining it to your grandma or nephew. It doesn’t matter how educated your audience is: Harder to read → less engagement → less growth 5. Be specific  Don’t make people think—be specific *and* concise. Specificity helps people quickly understand your value. Numbers and descriptive details work great. But only if they show the value customers get from you. Remember: Only you think your value is obvious. 6. Use active voice (not passive) Active voice results in shorter, sharper sentences that are easier to follow. But what does that mean exactly? Here’s an example: Copywriting is a marketer's most important weapon. Keep it sharp.  A cheatsheet for reference Which is your favorite? Hit reply and let me know.  Here's a great cop When you're ready, we can help with your ads We're both agency operators and startup founders. We've created an ads agency specifically for the unique needs of startups. Flat rates, month-to-month, and an expert senior team that you'll talk to directly in Slack.  Prices start at just $3,500 per month.  [Learn more]( to see if we'd be a good fit for your startup.   Something fun  We’ve tested this thoroughly internally and can confirm this is true. Credit: Smile Coffee Shop (but found thanks to [George Mack]().   How we can help you grow - Read our free [playbooks](,[ articles](, [growth guide](, and [teardowns](—we break down the strategies & tactics used by fast-growing startups. - Need help running ads? We’ve built [the]([ ads agency]( for startups. - Looking for a growth freelancer or agency? [We’ll match you]( with a vetted partner for free. - Get in front of 101,000+ founders by [sponsoring]( this newsletter.  What did you think of today's newsletter? 😍 Loved it: Forward to a friend, or reply—a simple 😍 will do! It really helps. 🤷‍♀️ Meh: You can unsubscribe [here](), or manage your subscription [here](. 🤔 I'm new here: You can join the party [here](. 🤩 Give me more: Check out all previous growth tactics in our [Growth Vault](. Thanks, everyone! Is the combo of kids summer break and working from home driving you a bit nutty? Me too! 🤪 [Neal]( [Neal O'Grady]( [Grace]( [Justin Setzer]( [Grace]( [Nick Costelloe](   © 2024 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States [Unsubscribe]() from all emails, including the newsletter, or [manage]( subscription preferences.