The Growth Newsletter #176

Teardown of an emotionally powerful ad  ‌ ‌ ‌ [Demand Curve]( [Read on demandcurve.com]( The Growth Newsletter #176 Teardown of an emotionally powerful ad Signs you're marketing nerd:  You stop to watch the ads. You bookmark them. You send them to friends.  You're even nerdier if you analyze an ad line-by-line for over an hour.  Today, we're those types of nerds analyzing an ad from MasterClass + Esther Perel.  Let's dive in  – Neal Brought to you by [Vidico](  Growing a brand is hard. Marketing channels get more expensive. Trusted tactics fail.  But one thing remains true: Good storytelling wins more customers.  That’s where Vidico shines. They don't just make you a stellar video, they turn your brand into a media powerhouse. From a single video, you can get creative toolkits, design systems, and endless assets to spur action.  They maximize your budget with creatives designed to crush your goals.  Try them out risk-free: [Join a 1-on-1 video strategy session]( and get a free video script tailored to your audience—a ton of value in just 20min. Want to be featured in front of 100,568 founders and marketers? [Learn more here](. Teardown of an emotionally powerful ad Insight sourced from [Aazar Ali Shad](.  How many of you would, at least on occasion, like to be out of the relationship you’re in?  That’s the powerful opening line for an ad ([here’s the video]() from MasterClass for their course with renowned relationship therapist Esther Perel: It’s a powerful ad that doesn’t feel intrusive or overly promotional. It’s emotional and thought provoking. It’s filled with credibility building and social proof.  Here’s the line-by-line analysis (click [here]( or the image for a high-res version): Key learnings: - For longer videos like this, use various cuts to keep people engaged - Use a strong hook to get people interested, then use another hook halfway to keep their attention (ex: ”Would you say, coming out of your childhood…”) - Layer credibility and social proof throughout the video to add weight to what you’re saying - Use social proof/testimonials to pitch the product instead of doing it directly - Sell the benefits, not the features - Leave the CTA subtle in the video and use the ad itself to do the pitch.  Want ad inspiration from top startups? Check out our [Ad Vault](. What did you think of today's newsletter? 😍 Loved it: Forward to a friend, or reply—a simple 😍 will do! It really helps. 🤷‍♀️ Meh: You can unsubscribe [here](), or manage your subscription [here](. 🤔 I'm new here: You can join the party [here](. Something fun  I love the community notes feature. See the thread [here](. Well done Google!   How we can help you grow - Read our free [playbooks](,[ articles](, [growth guide](, and [teardowns](—we break down the strategies & tactics used by fast-growing startups. - Enroll in the [Growth Program](, our marketing course that has helped 1,000+ founders get traction and scale revenue. - Become [UNIGNORABLE](. Join the waitlist for the next cohort of our popular audience building course. - Need help running ads? We’ve built [the]([ ads agency]( for startups. - Looking for a growth freelancer or agency? [We’ll match you]( with a vetted partner for free. - Get in front of 100,568 startup founders by [sponsoring]( this newsletter. Thanks, everyone! Have a glorious weekend your enemies' . [Neal]( [Neal O'Grady]( [Grace]( [Justin Setzer](   © 2024 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States [Unsubscribe]() from all emails, including the newsletter, or [manage]( subscription preferences.